Men's Clothing Line

How Much Money Do Men's Clothing Lines Make? (2024)

Pat Walls

•

Updated: June 23rd, 2024

TL;DR:

Based on our data, men's clothing lines can make between $150-$300,000 per month.
The average revenue for a successful men's clothing line is $60.4K per month.
The highest grossing men's clothing line in our records makes over $3,600,000 per year.
Men's clothing line owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a men's clothing line?

And now you're wondering how much men's clothing line owners actually make...

Well, let’s dive in!

Here are example of real men's clothing lines and how much money they make - as reported by the founders themselves:

1. I Love Ugly ($3.6M/year)

Valentin Ozich, the Founder of I Love Ugly, started the men's premium streetwear brand in 2008 with zero experience in business or fashion. He identified a gap in the market for high quality, affordable streetwear catered to men and sold primarily online. Despite setbacks and his lack of skills at the beginning, Ozich was determined to succeed and turned his idea into a multi-million dollar business.

How much money it makes: $3.6M/year

2. RomperJack ($720K/year)

RomperJack founder, Justin Clark, came up with the idea for his men's romper business after seeing the explosive success of a Kickstarter campaign for men's rompers. Recognizing the lack of competition and the potential for product-market fit, Justin quickly gathered funding and launched RomperJack, which has since grown to generate $60k per month in sales. Through strategic marketing on platforms like Facebook and Instagram, RomperJack has been able to attract and retain customers, solidifying its presence in the market.

How much money it makes: $720K/year

3. Million Dollar Collar ($480K/year)

Rob Kessler came up with the idea for Million Dollar Collar after being disappointed with the way his shirt looked in his wedding photos. He started cutting open dress shirts and testing materials until he developed a material that could handle the heat of dry-cleaning and be permanently installed in dress shirts. Through trial and error and feedback from customers, Kessler perfected the design and launched the business in January 2016, eventually using YouTube fashion influencers and targeted advertising to attract and retain customers.

How much money it makes: $480K/year

4. MuskOx ($360K/year)

Brad Hoos, founder of MuskOx, came up with the idea for his men's clothing line by realizing that men needed more thoughtful gear to simplify their lives. He sought out the expertise of a designer and together they created high-quality, functional clothing that is fitting for everyday adventures. Since their launch, MuskOx has grown a significantly supportive customer base and has developed partnerships to support wildlife conservation.

How much money it makes: $360K/year

5. Lawrence Hunt ($240K/year)

Jeff Schattner, the founder of Lawrence Hunt Fashion, came up with the idea for his business when he was sweating uncomfortably at a friend's outdoor wedding and couldn't find a dress shirt that combined both professional and performance wear. After extensively researching the market and experimenting with prototypes, he launched Lawrence Hunt Fashion in 2016. Since then, the company has steadily grown, reaching over $20,000 per month in revenue, and has attracted endorsements from professional athletes like James McCann and Sterling Shepard.

How much money it makes: $240K/year

6. Bad Ass Work Gear ($180K/year)

Paul Chittenden, the founder of Bad Ass Work Gear, came up with the idea for his business while working in the oil and gas industry. He realized that there was a need for tough, heavy-duty bags that could withstand the harsh conditions of the job. After experiencing the lack of durability in traditional bags, he decided to create his own line of work gear that would last longer than competitors' products. With initial growth driven by word of mouth, Bad Ass Work Gear has become a go-to brand for blue-collar workers in various industries.

How much money it makes: $180K/year

7. Suits Expert ($120K/year)

Alex noticed that men who wore suits had trouble matching them with other garments. So, in 2016, he created Suits Expert as a side hustle in his quest to provide expert guidance on suits and teach men how to dress better.

How much money it makes: $120K/year

8. Crooked Branch Studio ($30K/year)

Paul Kaster, the founder of Crooked Branch Studio and Carbon Cravat, came up with the idea for his business in 2015 when he received a wooden bow tie as a gift. Dissatisfied with the execution, he believed he could make a better one and started experimenting with designs. After successfully selling a few wooden bow ties on Etsy, he launched a Kickstarter campaign at the age of 16 to refine his design and gain publicity. Since then, he has expanded his business and now earns a passive income of around $1000 per month with minimal upkeep.

How much money it makes: $30K/year

9. FLXCUF ($24K/year)

Jay Fuller came up with the idea for FLXCUF while working behind a bar and constantly struggling with his shirt sleeves rolling down. He initially tried using rubber bands as a temporary fix but realized there could be a better solution. Inspired by the concept of a flex collar in a Van Heusen shirt, Jay came up with the idea for flexible shirt cuffs that expand as they go up the arm.

How much money it makes: $24K/year

10. DULO ($14.8K/year)

DULO founders Julian and Marin were inspired by companies in the US that created formal wear from performance fabrics. Frustrated by shipping costs and import duties, they decided to create their own dress shirts using Bulgaria's expertise in tailoring and manufacturing, launching their webshop in November 2017.

How much money it makes: $14.8K/year