Motorcycle Sales Business

2 Motorcycle Sales Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Looking to ride into a thriving business opportunity? Consider starting a motorcycle sales business. This venture involves sourcing, marketing, and selling new or used motorcycles to enthusiasts, commuters, and collectors.

Begin by researching the market to understand the types of bikes that are in demand, whether they be sportbikes, cruisers, or vintage models. Establish relationships with manufacturers and private sellers to build an inventory. A physical showroom can attract local buyers, while an online platform can extend your reach.

You'll need to handle licensing, insurance, and financing options for customers, which adds layers of complexity but also enhances your credibility. With proper marketing—both online and offline—your business can captivate a wide audience. Get ready to turn passion for motorcycles into a viable business by leveraging your understanding of the market and commitment to quality customer service.

The appeal lies in the blend of passion and profit, making the motorcycle sales business an exhilarating ride for any entrepreneur.

In this list, you'll find real-world motorcycle sales business success stories and very profitable examples of starting a motorcycle sales business that makes money.

1. The Clunker Junker ($5.89M/year)

Eric and Valerie Mitz, founders of The Clunker Junker, initially started off as an affiliate website generating leads for junk car removal companies. However, after facing challenges and setbacks, they decided to provide the service themselves and built a custom software platform connecting junk car buyers and sellers. The Clunker Junker has since grown into a successful business, generating close to $6 million in revenue in 2020.

How much money it makes: $5.89M/year
How much did it cost to start: $20
How many people on the team: 4

How We Built A Platform To Buy Used Cars And Grew It To A $6M/Year Business

The Clunker Junker founders built a modern platform that has enabled the purchase of hundreds of thousands of cars across the US, generating almost $6 million in revenue in 2020 and changing their lives forever.

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2. Janus Motorcycles ($2.88M/year)

Richard Worsham, co-founder and lead designer of Janus Motorcycles, was inspired by his experience riding, working on, repairing, and customizing vintage motorcycles. With a background in architecture and a passion for automotive design, Richard and his partner leveraged their knowledge of small-bike culture and local manufacturing resources to create Janus Motorcycles. Since its launch in 2011, Janus has steadily increased sales by around 40% each year, earning $2.8 million annually.

How much money it makes: $2.88M/year
How much did it cost to start: $25K
How many people on the team: 16

I Built A Motorcycle Brand Earning $2.8M/Year [Featured In The New York Times]

Janus Motorcycles, a direct-to-consumer brand building handmade, classically styled motorcycles, has steadily increased sales by around 40% each year, relying on organic marketing, customer surveys, and extensive options for customization with a full menu of colors, upgrades, and add-ons to attract and retain customers, all while striving to offer the best ownership experience with personalized service and down-to-earth Midwestern hospitality.

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