Music Licensing Business

4 Music Licensing Business Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Do you have a knack for music and a keen ear for spotting the next big hit? Consider diving into the music licensing business. At its core, music licensing involves securing permission for the use of songs in movies, TV shows, commercials, and video games.

Your primary role is to connect music creators with content producers looking for the perfect soundtrack. This often involves negotiating contracts, handling royalties, and ensuring legal compliance. The demand for original, high-quality music is ever-growing, presenting a lucrative opportunity for those with industry know-how.

Starting a music licensing business can be rewarding if you have the passion and the network. It involves thorough research, understanding copyright laws, and building relationships with both musicians and production companies. If you’re ready to merge your love for music with a business venture, this could be the perfect path for you.

In this list, you'll find real-world music licensing business success stories and very profitable examples of starting a music licensing business that makes money.

1. Easy Song ($3.78M/year)

Aaron Green and his childhood friend Mark Meikle started EasySongLicensing.com as a side project while running their mobile recording business, Legacy Productions. Sensing that the mobile recording industry had limited growth potential, Mark built a website to organize music licensing and saw an opportunity to bridge the gap between indie artists and large music publishers. They invested in the domain name EasySongLicensing.com and ultimately transitioned their focus to building the licensing agent business, which now boasts a user base of over 60,000 clients and brought in $2.5M in 2018 alone.

How much money it makes: $3.78M/year
How much did it cost to start: $75K
How many people on the team: 11

How We Bootstrapped A Music Licensing Business to $2.5M/Year

EasySongLicensing.com grew from a mobile recording business to a bootstrapped music licensing agent, with a user base of over 60,000 clients and a gross profit of $2.5M in 2018, seeing a 30% increase in 2019, through investment in online marketing, customer service, and forming new partnerships.

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2. Anno Domini Nation ($2.1M/year)

While experimenting with "semi-legal" music production software during his business studies, Adrian Wood posted his beats online just for fun. When artists started buying his beats, he revolutionized the beat-selling industry by introducing non-exclusive licenses and PayPal "buy now" buttons, pioneering digital music licensing; in 2024, his company grossed $2.1 million.

How much money it makes: $2.1M/year
How much did it cost to start: $20
How many people on the team: 2

We Work With Some Of The Most Famous Musicians In The World (And Make $2.1M Per Year)

Anno Domini Nation, the digital music licensing pioneer, skyrocketed from $770k in sales to $2.1 million, achieving a 100%+ year-over-year growth by licensing beats and vocal recordings to both artists and major brands like Coca-Cola and BMW, while leveraging email marketing, innovative product launches, and a subscription service to scale their operations.

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3. Crucial Music ($900K/year)

Tanvi Patel, the founder of Crucial Music Corporation, came up with the idea for her music licensing business after realizing the growing demand for indie music in film, television, and advertising. With her background in the music industry and the success of shows like The O.C., Patel saw an opportunity to offer quality indie music to clients and launched CrucialMusic.com in 2006. Through word of mouth and strong relationships with clients, the business has grown organically and now serves major studios, streamers, and ad agencies with a catalog of over 16,000 songs.

How much money it makes: $900K/year
How much did it cost to start: $300K
How many people on the team: 4

We've Bootstrapped Two Successful Music Licensing Businesses [With $0 In Marketing]

Crucial Music Corporation, a music licensing company, has been profitable for years with a net profit margin between 30-35%, all without an annual marketing budget, due to their reputation for fair agreements and transparency, which has resulted in word-of-mouth growth.

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4. ProductionCrate, LLC ($600K/year)

Chris Kelly, the founder of ProductionCrate, came up with the idea when he started making videos with his roommates in college and realized there was a demand for special effects. He created a website where he could store and share his assets, and it quickly gained traction. After a few weeks, he added sidebar ads and realized that he could turn his passion into a business.

How much money it makes: $600K/year
How much did it cost to start: $15
How many people on the team: 4

I Bootstrapped A $600K/Year Video Production Company [10M Downloads]

ProductionCrate, a virtual studio offering royalty-free music, video effects, graphics and sound assets, bootstrapped to $600k/year with over 10 million downloads, and one million users, thanks to loyal customer retention rates of around 80% YoY growth at 120%.

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