Online Fitness Business

How Profitable Is An Online Fitness Business? (Updated for 2024)

Pat Walls

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Updated: October 5th, 2024

How Profitable Is An Online Fitness Business? (Updated for 2024)

So you want to start an online fitness business?

And the first question that came to your mind was, “well, are online fitness businesses actually profitable?”

With a market size of $21.9B - there’s plenty of business to go around.

Especially considering:

You could start a online fitness business with as low as $300
Based on our data, online fitness businesses generate an average of $936K per year
You could see gross margins as high as 2% with online fitness businesses

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a online fitness business.

Let’s dive in!

Is an online fitness business profitable?

Yes, an online fitness business is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $936K per year with an estimated gross margin of 83%, you could expect to recover your investment within 10 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your online fitness business.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your online fitness business is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is an online fitness business worth it?

If you’re wondering if a online fitness business is worth it, the answer is a big YES. With online fitness businesses, you have the potential to earn $936K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $21.9B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a online fitness business to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful online fitness businesses case studies.

Examples Of Profitable Online Fitness Businesses

Here are a few examples of profitable online fitness businesses, and a few more details about them:

1. Tobias Young Fitness ($600K/year)

Tobias Young, IFBB Pro and Online Fitness Coach, developed his online fitness coaching business after years of personal training experience. With a focus on helping business professionals and entrepreneurs transform their bodies and lifestyles, Tobias's program quickly grew to a multi 6-figure income with clients achieving impressive results, such as losing over 20 lbs of fat within the first 12 weeks. Through email marketing and social media outreach, Tobias attracts and retains customers while continuously improving his program. With plans to scale his business through paid advertising and a dedicated team, Tobias's future looks bright.

Is it profitable? Yes
How much money it makes: $600K/year

How I Started A $18K/Month Online Fitness Coaching Business

Tobias Young, an online fitness coach with over 20 years of industry experience, shares his journey of starting an online fitness coaching business that now generates a multi-six figure income and his tips for attracting and retaining customers through email marketing, social media, and identifying a target audience.

Read this case study

Read by 13,020 founders

2. Bold Tribe ($112K/year)

In June 2015, Temo Valle founded Bold Tribe with the goal of offering high-quality sports products for CrossFit. After conducting detailed market research, Valle identified resistance bands as the ideal starting product. Through strategic branding and content creation on platforms like YouTube, Instagram, and Facebook, Bold Tribe has become the #1 brand for resistance bands in Mexico, achieving impressive sales growth year after year.

Is it profitable? Yes
How much money it makes: $112K/year
How much did it cost to start: $300

How I Started A $9K/Month CrossFit Accessories Brand

Bold Tribe, a Mexico-based company, became the #1 resistance band brand in the country, with a sales growth rate from $25,000 in 2016 to $550,000 in 2020, by initially investing $300 in testing the product through one of the popular marketplaces.

Read this case study

Read by 4,428 founders

3. NutritionHQ. ($960K/year)

Ricky Hall, the founder of NutritionHQ, was inspired to start his nutrition store after his own personal weight loss journey. After seeing a picture of himself overweight, he purchased a book about nutrition and supplements, lost over 50 pounds, and became passionate about helping others improve their health. This passion led him to open his first store in 2000 and eventually start NutritionHQ in 2015 after leaving a franchise concept that didn't align with his values. The business has since experienced impressive growth, with overall sales in 2020 beating the previous year by 21.2%.

Is it profitable? Yes
How much money it makes: $960K/year
How much did it cost to start: $175K

How I Started An $80K/Month Vitamins And Supplements Business And Franchising

NutritionHQ is a successful franchise offering expert nutrition coaching, customized supplement plans, and the best health & wellness products, generating over $80k per month, set to expand massively to hit their 2030 goal of 100 locations with the system generating over $10 million in revenue.

Read this case study

Read by 4,765 founders

Learn more about starting an online fitness business:

Where to start?

-> How much does it cost to start an online fitness business?
-> Pros and cons of an online fitness business

Need inspiration?

-> Other online fitness business success stories
-> Marketing ideas for an online fitness business
-> Online fitness business slogans
-> Online fitness business names
-> Online fitness business Instagram bios

Other resources

-> Online fitness business tips

How much can you make with an online fitness business?

With a online fitness business, you can make an average of $936K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $300. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 10 months.

How much does a online fitness business make a week?

Based on our data, average weekly revenue for a online fitness business ranges around $19.5K. As such, you could see monthly revenues of $78K.

To know if your online fitness business achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your online fitness business.

How much do online fitness businesses owners make?

The income of an online fitness business owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established online fitness business is about $19.5K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as an online fitness business owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Online Fitness Business Profit Margins

Generally speaking, an online fitness business can expect profit margin of around 83%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of an online fitness business, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, online fitness business owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, online fitness business owners can ensure long-term sustainability and profitability for their business.

Online fitness business owner salary

The salary of an online fitness business owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established online fitness business, in a prime position, might see an average weekly salary around the ballpark of $16.2K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a online fitness business may be a promising business to start - but the success of your online fitness business mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable online fitness business.

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Starting An Online Fitness Business: Everything You Need To Know

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