Party Planning Business

6 Party Planning Business Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Party planning involves budgeting, establishing party timelines, selecting and reserving ideal party sites, acquiring permits, theme décor, and coordinating party catering and transportation.

Are you organized, creative, and client-focused? You can put those skills into starting a successful party planning business. To become a party planner, you must desire to help other people enjoy themselves. Besides, you need diplomacy, salesmanship, and multitasking skills.

In this list, you'll find real-world party planning business success stories and very profitable examples of starting a party planning business that makes money.

1. BACH ($6M/year)

Mike Petrakis, the Co-Founder and CEO of BACH, came up with the idea for the app when his lead investor presented it to him. After building successful e-commerce businesses and experiencing viral growth with a waitlist, Petrakis knew he was onto something big and decided to launch BACH, which has now grown to over $1M in net revenue and 40,000+ parties using the app.

How much money it makes: $6M/year
How much did it cost to start: $1M
How many people on the team: 12

We Started A $6M/Year Bachelorette Party App

BACH, an app that plans and books bachelorette parties, has grown from $0 to >$1M net revenue run rate in less than 6 months, gained over 100,000 users in their first 60 days, and has over 40,000 parties using the app this month.

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2. The Party People ($4.8M/year)

Dean Salakas, Chief Party Dude at The Party People, initially got involved in the party business at a young age, working with his mother and grandfather in their small party store. He later launched Australia's first online party store in 1999 and has since grown the business into Australia's largest party store with a multimillion-dollar turnover and a market-leading online presence. Dean's expertise in technology and his passion for parties have been key factors in the success and growth of The Party People.

How much money it makes: $4.8M/year
How much did it cost to start: $500
How many people on the team: 40

Starting A Party Store And Growing Into A Chain

The Party People, Australia's largest party store with a multimillion-dollar turnover, shares insights on how they've grown from a small clown hire business to an online and brick-and-mortar party supply retailer by focusing on customer service and innovating in marketing and technology.

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3. Simply Decor and Events ($420K/year)

Akshay Patel, founder of Simply Decor, Tents, and Events, came up with the idea for his event rental and decor business after throwing a big party with a limited budget. Unable to afford professional decor, Patel made his own decorations and caught the attention of a bride who ended up becoming his first client. Since then, the business has grown, generating upwards of $380,000 a year, and Patel has learned the importance of innovative advertising strategies and standing his ground.

How much money it makes: $420K/year
How much did it cost to start: $500
How many people on the team: 2

How I Started A $35K/Month Event Decor Business

Akshay Patel's event rental and decor business, Simply Decor, Tents, and Events, saw an average ticket price of $2,000, as their advertising budget decreased from $20k to $5k, leading to 40% of their clients coming through social media advertising, 30% from expos, and 30% online in google, yahoo, and other platforms.

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4. Barry & Jason Games and Entertainment ($300K/year)

Barry McLaughlin, along with his friend Jason, came up with the idea for their business, Barry and Jason Games & Entertainment, after hosting live game nights that offered a unique and creative experience. Inspired by their love of games and comedy, they created Game Night in a Can and successfully launched a Kickstarter campaign, raising over $20,000 to bring their idea to life. They have since expanded their product line and partnered with other companies, and their games are now sold in Barnes & Noble and other stores across the country.

How much money it makes: $300K/year
How many people on the team: 1

How Two Best Friends Are Making A Killing With Party Game Products

Barry and Jason Games & Entertainment created Game Night in a Can, a party game made up of 30 different creative challenges and games of skill, which raised over $20,000 on Kickstarter, and is now sold in Barnes & Noble and independent stores across the US.

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5. Elegante Catering ($240K/year)

Since the launch, Elegante Catering has focused on online marketing and SEO to attract and retain customers. The founder leveraged their previous experience in online marketing and utilized targeted blog posts and social media to drive traffic to their website. Additionally, they prioritized customer feedback and created menus based on customer preferences to ensure customer satisfaction and retention.

How much money it makes: $240K/year
How much did it cost to start: $500
How many people on the team: 10

How I Found Success With A $20K/Month Catering Company After Starting Many Businesses

Elegante Catering founder, Nestor Nidome, details his journey from failed DJ business to a $20k/month catering company, emphasizing the importance of online marketing and customer feedback as key contributors to his success.

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6. Denver Pub Crawl ($42K/year)

Tyler came up with the idea for Denver Pub Crawl after experiencing pub crawls in different countries during his travels. He noticed the differences in size and frequency of pub crawls between the US and Europe, and decided to bring the European-style pub crawl experience to Denver. By carefully researching and visiting bars, conducting test runs, and building relationships with partner bars, he successfully launched and grew the business despite the challenges of the COVID-19 pandemic.

How much money it makes: $42K/year
How much did it cost to start: $450
How many people on the team: 1

On Starting A $3.5K/Month European-Style Pub Crawl Business In Denver

Denver Pub Crawl is a US-European hybrid experience for tourists and locals run by Tyler, with operations that not only were able to scale around variables like capacity and number of attendees, but also managed to grow his team from two part-time members to a team of four, including a paid intern, while answering the question of what the future looks like: continuing to push, grow, and create.

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Read by 4,862 founders