Performance Coaching Business

3 Performance Coaching Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Looking to empower others and transform lives? Consider starting a performance coaching business. Performance coaching involves guiding individuals or teams to achieve their professional or personal goals by enhancing their skills, motivation, and efficiency.

As a coach, you'll work one-on-one or in groups to identify obstacles, set clear objectives, and create action plans. This is more than just giving advice—it's about fostering lasting change through methodical and personalized strategies.

With the growing demand for self-improvement and productivity, there's ample opportunity to make a meaningful impact and establish a rewarding career. If you have a knack for empathy, strong communication skills, and a passion for helping others succeed, performance coaching might be your ideal path.

In this list, you'll find real-world performance coaching business success stories and very profitable examples of starting a performance coaching business that makes money.

1. Think Future ($3.52M/year)

Kalaboukis, a futurist and innovator, always dreamt of living in the future and creating it. After realizing that people's fear of change is what holds them back from embracing innovation, he started hellofuture to provide tools, workshops, and coaching to help individuals and companies innovate without fear. With revenues of around $293k per month and a portfolio of 122 patents, Kalaboukis is helping others create their ideal future.

How much money it makes: $3.52M/year
How much did it cost to start: $1K
How many people on the team: 2

How I Started A $290K/Month Business Strategy Consulting Company

A futurist and innovator has built a business strategy consulting company with revenues of around $293k per month by helping companies increase revenues and patent portfolios, and generate employee engagement, using a set of tools, workshops, and coaching to move people from their comfort zones, with a highly structured process for lead generation that he considers a trade secret.

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2. Project 9 Life ($480K/year)

After losing 100 lbs and turning his life around, Todd was inspired by his own journey and the low success rates of typical resolutions. He founded Project9LIFE, a coaching program now generating $40k/month, to help others achieve lasting lifestyle changes.

How much money it makes: $480K/year
How much did it cost to start: $40K
How many people on the team: 1

How I Started A $40K/Month Coaching Program After A Realization [Served 100+ Clients]

This case study is about Todd, a former athlete who transformed his own life by becoming active and losing weight, inspiring him to start Project9LIFE, an 8-week group coaching program that focuses on mindset and helping professionals aged 35-55 make progress in their lives, currently making about $40k/m on his way to $500k/m+.

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3. Quintessential Performance ($54K/year)

Ashley, the founder of Quintessential Performance, came up with the idea for their human performance agency after spending 23 years in the military and observing the importance of performance psychology in achieving goals. They validated their ideas through pro-bono work and developed their unique services and solutions, such as consulting, performance coaching, learning and development, and experiential events. After returning from deployment, Ashley registered the business and bootstrapped their online profiles to launch the business.

How much money it makes: $54K/year
How much did it cost to start: $2K
How many people on the team: 3

How Our $4.5K/Month Coaching Business Helps Teams And Organizations Enhance Performance

Quintessential Performance is a human performance agency focused on building peak-performing individuals, teams, and organizations, with bespoke organizational development projects lasting 3-5 years, a variety of tailored coaching programs, and a commitment to growing slowly and steadily by aligning with clients who share their values and ethics.

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Read by 1,804 founders