Personal Development Blog

How Profitable Is A Personal Development Blog? (Updated for 2024)

Pat Walls

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Updated: October 6th, 2024

How Profitable Is A Personal Development Blog? (Updated for 2024)

So you want to start a personal development blog?

And the first question that came to your mind was, “well, are personal development blogs actually profitable?”

Especially considering:

You could start a personal development blog with as low as $100
Based on our data, personal development blogs generate an average of $291K per year
You could see gross margins as high as 75% with personal development blogs

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a personal development blog.

Let’s dive in!

Is a personal development blog profitable?

Yes, a personal development blog is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $291K per year with an estimated gross margin of 15%, you could expect to recover your investment within 10 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your personal development blog.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your personal development blog is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a personal development blog worth it?

If you’re wondering if a personal development blog is worth it, the answer is a big YES. With personal development blogs, you have the potential to earn $291K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a personal development blog to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful personal development blogs case studies.

Examples Of Profitable Personal Development Blogs

Here are a few examples of profitable personal development blogs, and a few more details about them:

1. Dean Bokhari ($1.44M/year)

Dean Bokhari, founder of DeanBokhari.com, was working as a marketer for a tobacco company until he had an emotional breakdown and decided to pursue meaningful work. After years of personal development and taking action, he started sharing what he had learned through writing, podcasting, and speaking, which eventually led him to start his membership platform. Now, with over half a million readers and monthly revenues exceeding $100,000, Dean is helping others improve their lives and achieve their goals.

Is it profitable? Yes
How much money it makes: $1.44M/year
How much did it cost to start: $5K

How I Started A $100K/Month Membership Platform Focused On Self-Improvement

Founder Dean Bokhari shares how he launched a membership platform focused on self-improvement, generating over $100,000 per month in revenue, attracting customers via high-quality content, guest blogging and Facebook ads, with plans to grow to $1,000,000 per month over the next 3-5 years.

Read this case study

Read by 8,151 founders

2. Katie Goes Platinum ($72K/year)

Katie Emery, founder of KatieGoesPlatinum.com, came up with the idea for her business after deciding to embrace her gray hair and noticing a lack of information and products available for women going through the same transition. Within a few months of starting her blog, she earned $500 in ad revenue, and two years later, her site consistently averages $6,000 per month in revenue.

Is it profitable? Yes
How much money it makes: $72K/year
How much did it cost to start: $500

How I Started A $6K/Month Blog To Help Women Transitioning From Dyed Hair To Natural Gray Hair

Katie Emery founded KatieGoesPlatinum.com, a website advising women on how to transition from dyed hair to their natural gray hair, which earns an average of $6,000 per month in revenue through affiliate marketing, sponsored posts, and advertisements.

Read this case study

Read by 11,855 founders

3. Busy Living Better ($62.4K/year)

Noah Riggs, the founder of Busy Living Better, came up with the idea for his business after realizing the potential of making money online through blogging. With a background in SEO and a desire to help others live their best lives, Noah started offering SEO consulting services and created a website focused on providing valuable content and resources. Through hard work and dedication, Noah has been able to attract and retain clients by mastering his skills and consistently providing value.

Is it profitable? Yes
How much money it makes: $62.4K/year
How much did it cost to start: $350

How I Started A $5K/Month SEO Consulting And Blogging Business

How Noah Riggs Started a $5k/month SEO Consulting and Blogging Business, using his past experiences to fuel his drive and learning new skills to grow his business, which now generates between $5,500 to $6,500 per month.

Read this case study

Read by 7,456 founders

Learn more about starting a personal development blog:

Where to start?

-> How much does it cost to start a personal development blog?
-> Pros and cons of a personal development blog

Need inspiration?

-> Other personal development blog success stories
-> Marketing ideas for a personal development blog

Other resources

-> Personal development blog tips
-> Blog post ideas for a personal development blog

How much can you make with a personal development blog?

With a personal development blog, you can make an average of $291K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $100. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 10 months.

How much does a personal development blog make a week?

Based on our data, average weekly revenue for a personal development blog ranges around $6.05K. As such, you could see monthly revenues of $24.2K.

To know if your personal development blog achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your personal development blog.

How much do personal development blogs owners make?

The income of a personal development blog owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established personal development blog is about $6.05K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a personal development blog owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Personal Development Blog Profit Margins

Generally speaking, a personal development blog can expect profit margin of around 15%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a personal development blog, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, personal development blog owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, personal development blog owners can ensure long-term sustainability and profitability for their business.

Personal development blog owner salary

The salary of a personal development blog owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established personal development blog, in a prime position, might see an average weekly salary around the ballpark of $908.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a personal development blog may be a promising business to start - but the success of your personal development blog mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable personal development blog.

Part of

Starting A Personal Development Blog: Everything You Need To Know

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