9 Personal Finance Business Success Stories [2024]
Need guidance on managing money and achieving financial goals? Consider starting a personal finance business. This venture revolves around helping individuals and families understand their finances, budget effectively, and invest wisely.
At its core, a personal finance business provides services like financial planning, debt management, and investment advice. You’ll need to gain trust through expertise, possibly requiring certifications in financial planning. It involves reviewing clients' financial status, creating customized plans, and offering continuous support to keep them on track.
The demand for personal finance services is constant, with many seeking help to navigate economic challenges and build secure futures. Launching this business combines your financial acumen with a passion for improving others' lives, leading to gratifying work that makes a tangible impact.
In this list, you'll find real-world personal finance business success stories and very profitable examples of starting a personal finance business that makes money.
1. The Good Life Companies ($24M/year)
Founder Conor Delaney came up with the idea for Good Life Companies after realizing the need for a comprehensive financial services organization that catered to independent financial advisors. The business started as a service-oriented entity offering client transition services, but quickly expanded to include real estate, marketing support, administrative services, and more. The company's unique approach and ability to adapt to advisors' needs have allowed it to attract and retain customers successfully.
How much money it makes: $24M/year
How much did it cost to start: $500K
How many people on the team: 60
How one financial services company, Good Life Companies, went from a multi-faceted service organization to a nationally recognized brand with $25 million in revenue, averaging 50-75% growth per year, by providing independent financial advisors with the support, infrastructure, and real estate necessary to operate their practices and meet all needs, along with investing in marketing strategies and expanding their offering to multiple broker-dealer channels.
2. Money Geek ($120K/year)
Michael, a former personal finance professional, started Money Geek after a marketing company convinced him to blog for client recruitment. Dissatisfied with their content, he took over and saw the blog skyrocket to 250k monthly page views within nine months, ultimately generating over $10k a month.
How much money it makes: $120K/year
How much did it cost to start: $2.5K
How many people on the team: 0
Your Money Geek blog grew rapidly to over 250k monthly page views in nine months, leading to the creation of a white-glove, paid mastermind program to help site owners drive traffic and revenue for their own blogs.
3. The Modest Wallet ($102K/year)
Ricardo Pina, an engineer, started The Modest Wallet after feeling frustrated with financial advisors who didn't provide access to the best financial products. He wanted to share his knowledge and help others achieve their financial goals, leading him to create a personal finance blog. Through hard work and an SEO strategy, The Modest Wallet has seen success, bringing in an average of $8,500 per month in revenue after almost two years in business.
How much money it makes: $102K/year
How much did it cost to start: $1.5K
How many people on the team: 0
The Modest Wallet is a personal finance website founded by Ricardo Pina that generates an average of $8,500 a month in revenue by using an affiliate commission revenue model, with a strong emphasis on SEO to drive website traffic.
4. Mythic Markets ($90K/year)
Joe Mahavuthivanij, the co-founder and CEO of Mythic Markets, came up with the idea for his business when he realized the growing value of pop culture collectibles, like Magic: The Gathering cards. After his own card collection was stolen, he recognized the potential in tokenizing these assets and making them accessible through fractional investing. With the excitement around blockchain and cryptocurrencies in 2017, Joe and his co-founder decided to adapt the concept to a more established regulatory framework, leading to the creation of Mythic Markets.
How much money it makes: $90K/year
How much did it cost to start: $3K
How many people on the team: 3
Mythic Markets is an investing platform that turns high-value, geeky assets into stocks that almost anybody can buy, with 123 investors participating in their $90,000 Black Lotus IPO.
5. Radical FIRE ($72K/year)
Marjolein Dilven, the founder of Radical FIRE, came up with the idea for her personal finance platform after googling "how to retire early" and discovering the Financial Independence, Retire Early (FIRE) movement. Despite starting with a negative net worth and no previous writing experience, Dilven consistently published content and eventually learned about SEO, which helped her attract more traffic to her website. Today, Radical FIRE generates around $6,000 in monthly revenue and has over 100,000 monthly pageviews, all organic.
How much money it makes: $72K/year
How much did it cost to start: $180
How many people on the team: 2
Radical FIRE, a personal finance platform run by women for women, has grown to $6,000 in monthly revenue and 100,000 monthly pageviews with no ads, 120% more than last year, while founder Marjolein Dilven also gets to live her dream life of traveling the world after quiting her job to work on Radical FIRE full-time.
6. Busy Living Better ($62.4K/year)
Noah Riggs, the founder of Busy Living Better, came up with the idea for his business after realizing the potential of making money online through blogging. With a background in SEO and a desire to help others live their best lives, Noah started offering SEO consulting services and created a website focused on providing valuable content and resources. Through hard work and dedication, Noah has been able to attract and retain clients by mastering his skills and consistently providing value.
How much money it makes: $62.4K/year
How much did it cost to start: $350
How many people on the team: 1
How Noah Riggs Started a $5k/month SEO Consulting and Blogging Business, using his past experiences to fuel his drive and learning new skills to grow his business, which now generates between $5,500 to $6,500 per month.
7. You Be Relentless ($48K/year)
Khoa Bui, the founder of YouBeRelentless, came up with the idea for his business after a cancer scare in 2016 made him rethink his life. He decided to start a business he was passionate about, focusing on entrepreneurship and personal development, and began writing articles, conducting interviews, and creating videos to share valuable tips and information with his audience. Since then, his website has seen significant growth, with over 100k views every few months.
How much money it makes: $48K/year
How much did it cost to start: $200
How many people on the team: 5
A CEO shares how he generates $4k a month from his business, YouBeRelentless, which is an online resource that provides tips on entrepreneurship and personal development, by focusing on passion, content, and that career growth takes time.
8. Arrest Your Debt ($42K/year)
Ryan Luke, a police lieutenant, came up with the idea for his online education business Arrest Your Debt after experiencing financial hardship himself. After struggling to make mortgage payments and accumulating debt, he decided to learn about personal finance and became passionate about helping others in similar situations. Through blogging and coaching, he has been able to help first responders become financially free, earning around $3,500 a month from his business.
How much money it makes: $42K/year
How much did it cost to start: $500
How many people on the team: 1
Police lieutenant Ryan Luke grew his side business, Arrest Your Debt, into a $3,500 monthly income stream by blogging about personal finance tips through a focus on financial literacy for first responders.
9. Konto-Kredit-Vergleich.de ($24K/year)
Sascha, a mechanical engineer with a passion for finance, started Konto-Kredit-Vergleich.de, a German finance blog specializing in loans, banking accounts, and car leasing. After struggling to gain traction for 18 months, Sascha had a breakthrough when he published an article during the beginning of the COVID-19 crisis, which led to a significant increase in daily readers. Today, the blog generates a monthly income of over $2,000 USD.
How much money it makes: $24K/year
How much did it cost to start: $0
How many people on the team: 0
German finance blog founder Sascha shares how he turned his website into a monthly 2,000 USD income with minimal social media and no ads, by creating high-quality content that solves real-world problems for readers in areas like loans, banking accounts and car leasing, and leveraging affiliate marketing.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
