Personal Wardrobe Stylist

2 Personal Wardrobe Stylist Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Ever stared at your overflowing closet and thought, "I have nothing to wear"? Becoming a personal wardrobe stylist could help fix that.

In simple terms, this business involves helping clients curate their wardrobes to best fit their lifestyles, body types, and fashion goals. You’ll spend time assessing their current clothing, offering shopping advice, and creating outfit combinations that maximize their existing pieces.

This idea is ideal if you have a flair for fashion and enjoy making people look and feel their best. Unlike traditional retail, you’re providing a personalized service that can build lasting client relationships and repeated business.

You can start by offering your services through social media or dedicated websites and grow through word-of-mouth and positive reviews. Being a personal wardrobe stylist combines creativity with the satisfaction of transforming your clients’ confidence and appearance. It’s a unique business opportunity that allows you to turn a passion for fashion into a fulfilling career.

In this list, you'll find real-world personal wardrobe stylist success stories and very profitable examples of starting a personal wardrobe stylist that makes money.

1. Style DNA ($2.68M/year)

While working in strategy and finance for major e-commerce companies, Elena Volkova realized her outfit choices impacted her confidence and success. Frustrated by the lack of effective personal styling solutions, she launched Style DNA, now boasting 300K active users and $3 million in annual revenue.

How much money it makes: $2.68M/year
How many people on the team: 13

How I Grew My AI Styling App To $3M/Year

Discover how Style DNA's AI Stylist Assistant amassed 300K active users and $3 million in annual revenue by providing personalized style recommendations and managing over 150 retail partnerships, demonstrating the power of innovative tech in the fashion industry.

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Read by 5,302 founders

2. On Brand ($1.8K/year)

After working in the merchandising industry at Banana Republic and earning his MBA, Brian McEuen noticed a shift in how men were shopping for clothes. He saw an opportunity to curate personalized selections for guys shopping online, leading him to start On Brand. With 75 users and an annual revenue run rate of $1800, Brian aims to improve and expand his product in the future.

How much money it makes: $1.8K/year
How much did it cost to start: $1.2K
How many people on the team: 1

Spotify For Clothes: How I Launched A Business Helping Guys Discover New Clothing

On Brand founder Brian McEuen curates personalized selections of clothing for men online, sending emails to individual users without duplicate products, with 75 current users and an annualized revenue run rate of $1800.

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Read by 3,847 founders