Pool Business

2 Pool Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Nothing says backyard luxury like a well-maintained pool. Starting a pool business involves providing expert installation, maintenance, and repair services for residential and commercial pools.

In simple terms, you’ll be responsible for offering professional services that keep swimming pools in top condition. This involves tasks like regular cleaning, balancing chemicals, repairing equipment, and sometimes even renovating or installing new pools.

For those who enjoy working outdoors and have a knack for hands-on tasks, the pool business presents a rewarding opportunity. With proper certification and a bit of marketing, you can build a loyal customer base, especially in warmer climates where pools are more prevalent.

This business has a solid seasonal aspect, making it a great way to earn during peak months while allowing for flexibility in the off-season. It’s a physically demanding job, but the satisfaction of seeing a sparkling pool and happy customers makes it worthwhile.

In this list, you'll find real-world pool business success stories and very profitable examples of starting a pool business that makes money.

1. Concrete Countertop Solutions ($13.2M/year)

Ed Baldoni, the founder of Concrete Countertop Solutions, came up with the idea for his business after discovering concrete countertops at a national home show. As a developer with 40 years of experience, Baldoni saw the potential in offering a simpler way to build concrete countertops and created the Z Counterform System. With the help of instructional videos, strategic partnerships, and a focus on attracting the DIY market, the business has grown to generate over $12 million in revenue in just 10 years.

How much money it makes: $13.2M/year
How many people on the team: 10

I Make $13.2M/Year Selling Concrete Countertops For DIY'ers

Concrete Countertop Solutions, a small but dedicated team that has grown from an idea to over $12M in revenue in 10 years, has succeeded by expanding into the swimming pool industry and investing in advertising, with their instructional videos and targeted social media campaigns contributing to their accelerated growth.

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2. Swim University ($600K/year)

Matt worked in pool stores from the age of 13 to 25, where he gained extensive knowledge about pools. During this time, he also taught himself how to create websites. One day, his boss noticed him working on a website and asked him to make one for the pool company.

As he became more skilled in web design, Matt envisioned creating a website to educate people on pool and spa care. It took him two years to develop the website and an additional seven years to transform it into his full-time occupation.

How much money it makes: $600K/year
How many people on the team: 2

How Matt Giovanisci Built Swim University to $50K MRR

Learn how Matt Giovanisci built Swim University from scratch, turning it into a successful business that brings in an average of $50K/month and $600K/year, using SEO and social media as the main growth strategy.

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