Product Review Business

3 Product Review Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Ever wish you could turn your opinions into a business? A product review business might be your next venture.

At its core, this business involves evaluating and reviewing products, then sharing your insights online. You'll be the go-to source for reliable, in-depth assessments, helping consumers make informed purchasing decisions.

This concept has a broad appeal—think about the millions of people searching for trustworthy reviews every day. By tapping into SEO and leveraging social media, you can draw a substantial audience and monetize through ads, affiliate marketing, or partnerships with brands.

Starting a product review business requires a knack for research, writing skills, and dedication to creating consistent, high-quality content. If you’re ready to put in the work, this business idea can blend passion and profit in a uniquely engaging way.

In this list, you'll find real-world product review business success stories and very profitable examples of starting a product review business that makes money.

1. Fin vs Fin ($480K/year)

Alex Goldberg, the founder of Fin vs Fin, started the business as a "dumb side project" with his ex-boss-turned-side-hustle-partner. They initially focused on comparing fintech startups, but pivoted to reviewing wellness products after noticing the influx of venture capital in the industry. With their first sale earning them a $10 commission, they realized they had a proof of concept and kept growing the business with high-quality content and partnerships. They went from making enough to cover their car payments to reaching $500k in revenue in just two years.

How much money it makes: $480K/year
How much did it cost to start: $0
How many people on the team: 10

How I Grew My 'Dumb Blog' To A Portfolio That Generates $70K Profit/Month

Learn how the founder of Fin vs Fin turned a "dumb side project" into a profitable media business generating $70k in profit per month, by committing to creating a "dumb blog" and consistently experimenting with strategies to attract and retain customers.

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2. Zenmaster Wellness ($480K/year)

A pay cut at his job, and a friend's success in this niche inspired Matt to start during the pandemic.

How much money it makes: $480K/year
How much did it cost to start: $500
How many people on the team: 0

I Quit My 9 To 5 & Built An Affiliate Site Making $40K/Month

Matt Oney quit his full-time job to pursue his side hustle full-time: an affiliate marketing-based content site called ZenmasterWellness that generates around 80k monthly visits and average monthly revenue of about $40,000 by leveraging SEO and affiliate partnerships.

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Read by 10,963 founders

3. onlinecasinoguide.in ($120K/year)

Arjun Patel, a dedicated casino player and SEO manager, noticed a lack of online casino information for Indian players. Combining his expertise in SEO and his passion for casino games, he created onlinecasinoguide.in, an online casino affiliate that provides honest reviews, game guides, and bonus offers. With a monthly visitor count of 30K, the platform has become profitable and Patel plans to expand into other emerging casino markets in Asia and South America.

How much money it makes: $120K/year
How much did it cost to start: $5K
How many people on the team: 0

From Casino Player To Building A $10K/Month Online Casino Guide Thanks To SEO

Indian founder Arjun Patel created online platform onlinecasinoguide.in which provides honest reviews, guides and details about casino sites and promotions in India, gaining 30,000 monthly visitors through dedication and patience in building a solid SEO foundation.

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Read by 4,338 founders