Product Review Blog

How Profitable Is A Product Review Blog? (Updated for 2024)

Pat Walls

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Updated: October 5th, 2024

How Profitable Is A Product Review Blog? (Updated for 2024)

So you want to start a product review blog?

And the first question that came to your mind was, “well, are product review blogs actually profitable?”

With a market size of $292B - there’s plenty of business to go around.

Especially considering:

You could start a product review blog with as low as $14
Based on our data, product review blogs generate an average of $317K per year
You could see gross margins as high as 99% with product review blogs

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a product review blog.

Let’s dive in!

Is a product review blog profitable?

Yes, a product review blog is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $317K per year with an estimated gross margin of 80%, you could expect to recover your investment within 5 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your product review blog.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your product review blog is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a product review blog worth it?

If you’re wondering if a product review blog is worth it, the answer is a big YES. With product review blogs, you have the potential to earn $317K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $292B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a product review blog to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful product review blogs case studies.

Examples Of Profitable Product Review Blogs

Here are a few examples of profitable product review blogs, and a few more details about them:

1. SelectSoftware Reviews ($40.5K/year)

Phil Strazzulla, founder of SelectSoftware, came up with the idea for his business after building a personal brand in the HR space through a weekly whiteboard video series. He realized that HR professionals were struggling to choose the right software for their needs, and saw the opportunity to create an online review site, similar to NerdWallet or WireCutter, for HR software. With organic search traffic growing at 30% per month and revenues hitting $1k per month, SelectSoftware has gained traction in the market.

Is it profitable? Yes
What's the gross margin? 99%
How much money it makes: $40.5K/year
How much did it cost to start: $50

This VC Taught Himself How To Code And Is Bootstrapping His Own Startup

VC-turned-entrepreneur Phil Strazzulla, who previously built a successful b2b SaaS business, shares how he bootstrapped an online review site for HR software into a viable business with over $1k monthly revenues in just 3 months through organic search traffic growth and selling high intent leads.

Read this case study

Read by 17,667 founders

2. Tooltester S.L. ($1.32M/year)

Robert Brandl, the founder of Tooltester.com, came up with the idea after struggling to find information about website builders online while starting his own travel blog.

He quickly recognized the demand for reviews and tutorials of web tools and launched Tooltester.com to fill that gap.

The business has since grown to generate around $120k per month in revenue and has been recognized as one of the fastest-growing European companies.

Is it profitable? Yes
How much money it makes: $1.32M/year
How much did it cost to start: $200

How We Built A $1.4M/Year Website With SEO

Tooltester.com is a website that provides reviews and tutorials for website builders, hosting companies, live chat tools, and email marketing software, with a current revenue of around $120k per month and has made it into the Financial Times ranking of the fastest-growing European companies (FT1000) two years in a row.

Read this case study

Read by 7,925 founders

3. onlinecasinoguide.in ($120K/year)

Arjun Patel, a dedicated casino player and SEO manager, noticed a lack of online casino information for Indian players. Combining his expertise in SEO and his passion for casino games, he created onlinecasinoguide.in, an online casino affiliate that provides honest reviews, game guides, and bonus offers. With a monthly visitor count of 30K, the platform has become profitable and Patel plans to expand into other emerging casino markets in Asia and South America.

Is it profitable? Yes
How much money it makes: $120K/year
How much did it cost to start: $5K

From Casino Player To Building A $10K/Month Online Casino Guide Thanks To SEO

Indian founder Arjun Patel created online platform onlinecasinoguide.in which provides honest reviews, guides and details about casino sites and promotions in India, gaining 30,000 monthly visitors through dedication and patience in building a solid SEO foundation.

Read this case study

Read by 4,325 founders

Learn more about starting a product review blog:

Where to start?

-> How much does it cost to start a product review blog?
-> Pros and cons of a product review blog

Need inspiration?

-> Other product review blog success stories
-> Marketing ideas for a product review blog

Other resources

-> Product review blog tips
-> Blog post ideas for a product review blog

How much can you make with a product review blog?

With a product review blog, you can make an average of $317K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $14. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 5 months.

How much does a product review blog make a week?

Based on our data, average weekly revenue for a product review blog ranges around $6.61K. As such, you could see monthly revenues of $26.4K.

To know if your product review blog achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your product review blog.

How much do product review blogs owners make?

The income of a product review blog owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established product review blog is about $6.61K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a product review blog owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Product Review Blog Profit Margins

Generally speaking, a product review blog can expect profit margin of around 80%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a product review blog, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, product review blog owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, product review blog owners can ensure long-term sustainability and profitability for their business.

Product review blog owner salary

The salary of a product review blog owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established product review blog, in a prime position, might see an average weekly salary around the ballpark of $5.29K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a product review blog may be a promising business to start - but the success of your product review blog mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable product review blog.

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Starting A Product Review Blog: Everything You Need To Know

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