Business Idea: Start A Public Relations Business in 2024

Pat Walls

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Updated: October 2nd, 2024

Avg Monthly Revenue

$1.62M

Avg Startup Costs

$18K

Score

Market Size

$96.2B

Avg Revenue

$1.62M/month

Min Revenue

$30K/month

Max Revenue

$4.17M/month

Avg Days To Build

180 days

Market Size

$96.2B

Avg Revenue

$1.62M/month

Min Revenue

$30K/month

Max Revenue

$4.17M/month

Avg Days To Build

180 days

Navigate the narratives and shape perceptions with a public relations business. Public relations is the art of managing communications between an organization and its public, essential for maintaining a positive image and addressing crises effectively.

Starting this venture involves crafting compelling stories, securing media placements, and handling social media strategies to showcase your clients in the best light. It’s about connecting with journalists, bloggers, and influencers to get your client the attention they deserve.

If you excel in communication and strategy, there’s a lot of satisfaction to be found here. Not only do you help businesses flourish, but you also play a crucial role in building and maintaining trust with the audience. The demand for adept PR professionals is timeless, making it a business with enduring relevance.

Revenue & Profitability

How much do public relations businesses make?

On average, successful public relations businesses report $19.4M/year in revenue.

Startup Costs

How much does it cost to start a public relations business?

It can cost as low as $350 to start a public relations business.
It can cost as high as $18,000 to start a public relations business.

Learn more about the costs of a public relations business.

Examples Of Successful Public Relations Businesses

Successful public relations business businesses and case studies

How Muck Rack Grew to $50M ARR

Muck Rack, a bootstrapped startup that saves PR professionals valuable time by efficiently connecting them with journalists, grew from a simple prototype to a company generating $50M/year through smart SEO, a robust referral program, and strategic partnerships like the Shorty Awards, initially launched with under $200K in angel funding.

$4.17M Monthly Revenue

Read by 36 founders

From Side Project To 7-Figures: How Two Friends Grew Their Agency To $7.8M/Year

Impression - a digital marketing agency started by two friends who were able to grow the business from scratch by profit-funding and recently reached the milestone of employing 100 staff, serving as a strategic agency partner to clients, and set to hit its next revenue target of £10m.

$650K Monthly Revenue

Read by 2,737 founders