Real Estate Marketing Agency

How Profitable Is A Real Estate Marketing Agency? (Updated for 2024)

Pat Walls

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Updated: September 21st, 2024

How Profitable Is A Real Estate Marketing Agency? (Updated for 2024)

So you want to start a real estate marketing agency?

And the first question that came to your mind was, “well, are real estate marketing agencies actually profitable?”

With a market size of $164B - there’s plenty of business to go around.

Especially considering:

You could start a real estate marketing agency with as low as $500
Based on our data, real estate marketing agencies generate an average of $1.05M per year
You could see gross margins as high as 60% with real estate marketing agencies

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a real estate marketing agency.

Let’s dive in!

Is a real estate marketing agency profitable?

Yes, a real estate marketing agency is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $1.05M per year with an estimated gross margin of 90%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your real estate marketing agency.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your real estate marketing agency is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a real estate marketing agency worth it?

If you’re wondering if a real estate marketing agency is worth it, the answer is a big YES. With real estate marketing agencies, you have the potential to earn $1.05M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $164B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a real estate marketing agency to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful real estate marketing agencies case studies.

Examples Of Profitable Real Estate Marketing Agencies

Here are a few examples of profitable real estate marketing agencies, and a few more details about them:

1. Prop Media ($186K/year)

Ebs Turner started Prop Media after realizing that traditional advertising was cost-inefficient for companies. His breakthrough came during his university years while balancing exams and entrepreneurship, eventually growing his London-based marketing agency to $18,000/month.

Is it profitable? Yes
How much money it makes: $186K/year
How much did it cost to start: $0

How I Started A $15K/Month Marketing Agency Specialised In Lead Generation

A 25-year-old entrepreneur shares his journey of starting a property marketing agency, with a current monthly income of $18,000/month, and divulges the importance of having a niche and going all-in on client results and experience.

Read this case study

Read by 6,848 founders

2. Coffee and Contracts ($3M/year)

Haley Ingram, the founder of Coffee and Contracts, came up with the idea for her business while working as a real estate agent. After experiencing the power of social media marketing firsthand and receiving requests for advice from other agents, she saw an opportunity to create a subscription-based marketing toolkit tailored specifically for real estate professionals. In just two years, Coffee and Contracts has helped over 7,000 agents build their brands and currently generates an impressive average monthly revenue of $165,000.

Is it profitable? Yes
What's the gross margin? 60%
How much money it makes: $3M/year
How much did it cost to start: $500

I Created A $1M/Year Subscription-Based Toolkit For Real Estate Professionals

Coffee and Contracts is a digital marketing subscription service for real estate professionals that has helped over 7,000 members in just two years, with an average monthly revenue of around $165,000, and has grown at a rate of about 5% each month through organic traffic from Instagram and word of mouth.

Read this case study

Read by 11,753 founders

Learn more about starting a real estate marketing agency:

Where to start?

-> How much does it cost to start a real estate marketing agency?
-> Pros and cons of a real estate marketing agency

Need inspiration?

-> Other real estate marketing agency success stories
-> Marketing ideas for a real estate marketing agency

Other resources

How much can you make with a real estate marketing agency?

With a real estate marketing agency, you can make an average of $1.05M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $500. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a real estate marketing agency make a week?

Based on our data, average weekly revenue for a real estate marketing agency ranges around $21.9K. As such, you could see monthly revenues of $87.7K.

To know if your real estate marketing agency achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your real estate marketing agency.

How much do real estate marketing agencies owners make?

The income of a real estate marketing agency owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established real estate marketing agency is about $21.9K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a real estate marketing agency owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Real Estate Marketing Agency Profit Margins

Generally speaking, a real estate marketing agency can expect profit margin of around 90%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a real estate marketing agency, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, real estate marketing agency owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, real estate marketing agency owners can ensure long-term sustainability and profitability for their business.

Real estate marketing agency owner salary

The salary of a real estate marketing agency owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established real estate marketing agency, in a prime position, might see an average weekly salary around the ballpark of $19.7K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a real estate marketing agency may be a promising business to start - but the success of your real estate marketing agency mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable real estate marketing agency.

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Starting A Real Estate Marketing Agency: Everything You Need To Know

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