6 Seed Selling Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Seed Selling

Here are some real life success stories of starting a seed selling:

1. True Leaf Market ($4.8M/year)

Parker Garlitz, one of the Co-Founders of True Leaf Market, started the business in 2000 with his sister Kaitlin to sell wheatgrass growing kits and juicers online. Initially, they thought the niche market would only generate $5,000 per month, but they quickly surpassed their expectations and expanded their product line. Over the years, they merged with other seed companies and focused on consolidating their websites, leading to profitability and growth.

How much they make: $4.8M/year
Current team size: 150

How We Started A $400K/Month Business Selling Seeds And Growing Supplies

True Leaf Market, an independent seed company offering heirloom, non-GMO, and organic seeds, growing supplies, and starter kits, has grown to a profitable $400k/month business, with revenue diversified across their website, 3rd party online sellers, Amazon, eBay, brick and mortar health food stores, and fulfillment services, and plans to continue growth through acquisitions and onboarding 50 to 100 new SKUs monthly.

About

Parker started True Leaf Market almost 50 years ago

Revenue

Parker grew the business to $400K/month

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Learn more about starting a seed selling:

Where to start?

-> How much does it cost to start a seed selling?
-> Pros and cons of a seed selling

Need inspiration?

-> Examples of established seed selling
-> Marketing ideas for a seed selling

Other resources

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Starting A Seed Selling: Everything You Need To Know

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4. Johnny’s Selected Seeds

Johnny's is committed to helping growers and gardeners succeed with superior seeds, tools and service. Quality vegetable, herb and flower seeds including a large selection of certified organic seed.

Where they're located: Baie-Mahault, Guadeloupe, France
Website traffic: 1.25M/month

5. True Leaf Market

Over half a million customers have chosen True Leaf Market seed company for non-GMO, heirloom & organic garden seeds since 1974. Vegetable Gardening, Sprouts, Microgreens, Flower Seeds.

How much they make: $4.8M/year
Where they're located: Salt Lake City, Utah, USA
Current team size: 150
Website traffic: 480K/month