6 Social Media Copywriter Success Stories [2024]
A social media copywriter business involves creating engaging and compelling content for social media platforms such as Facebook, Instagram, and Twitter. This content can include captions, posts, and hashtags and is often used to promote a brand or product.
To run a successful social media copywriting business, it is essential to have strong writing skills and a deep understanding of social media platforms. It is also important to stay up-to-date on current trends and best practices for social media content creation.
In addition to writing skills, a social media copywriter must have strong communication skills to communicate with clients and understand their needs and goals effectively. Having strong project management skills is essential to keep track of multiple clients and projects at once.
To start this business, it is helpful to build a strong online portfolio and network with potential clients through social media and networking events. It is also a good idea to offer competitive pricing and flexible packages to attract and retain clients.
A social media copywriter business can be a rewarding and lucrative opportunity for those passionate about writing and social media. With solid writing skills, a deep understanding of social media platforms, and strong communication and project management skills, any entrepreneur can succeed in this line of work.
In this list, you'll find real-world social media copywriter success stories and very profitable examples of starting a social media copywriter that makes money.
1. Ignite Social Media ($6M/year)
In 2006, Jim Tobin had an epiphany while sitting in church and the idea of a social media agency was injected into his brain. Despite the lack of social media platforms at the time, Tobin launched Ignite Social Media and became one of the first agencies in the space. Since then, the company has grown and attracted clients through their blog and website, focusing on client success and sharing knowledge.
How much money it makes: $6M/year
How much did it cost to start: $100K
How many people on the team: 37
Learn how the founder of Ignite Social Media launched the first-ever social media agency in the US, attracting big-name clients like Microsoft and Intel through organic leads and referrals, and stay on top of the constantly changing industry by focusing on one area of marketing.
2. Vital Traffic Labs ($600K/year)
David Schlais, co-founder of Vital Traffic Labs, came up with the idea for his social media marketing agency after realizing the massive margins that larger marketing firms were making for mediocre work. With almost no experience in social media marketing, he and his partner set up their agency in a day and quickly secured their first client, leading to a successful growth trajectory and the ability to leave their 9-5 jobs within six months.
How much money it makes: $600K/year
How many people on the team: 0
This case study follows the co-founder of a social media marketing agency who left their 6-figure 9-5 jobs to build a business that has grown to between 50-60K in monthly recurring revenue in just 3 years, attributing their success to putting clients and quality of work first while scaling to new clients and opportunities.
3. Zovo Team Ltd. ($240K/year)
Mahamud Hasan, the founder of Zovo Team Ltd, started his business as a freelance graphic designer in 2016. After realizing the lack of technical and business knowledge among entrepreneurs, he expanded his services and formed a team of experts to provide comprehensive solutions for startups. With an estimated revenue of 12.5k$/month and yearly 150k$+, Zovo Team Ltd has become a top branding agency in Bangladesh.
How much money it makes: $240K/year
How much did it cost to start: $200
How many people on the team: 40
Zovo Team Ltd, founded by Mahamud Hasan and his co-founders, is a full-stack digital marketing solutions company with an estimated revenue of $12.5k/month and yearly $150k+. They have six subsidiary brands that provide A to Z solutions for entrepreneurs, and their team is dedicated to the development of new entrepreneurs by offering effective solutions.
4. SNAP Copy ($120K/year)
Lianna Patch and James Turner came up with the idea for SNAP Copy after being members of Joanna Wiebe's copywriter mastermind group. When Joanna decided to close down the first iteration of SNAP, Lianna and James took over the business and transformed it into an on-demand copywriting service that sells packs of Copy Credits. Their unique credit model and focus on outstanding conversion-optimized copy attracts agencies, small businesses, and e-commerce shops.
How much money it makes: $120K/year
How much did it cost to start: $1K
How many people on the team: 0
Lianna Patch and James Turner started SNAP Copy, a conversion-optimized copywriting service that sells packs of Copy Credits instead of working on a per-project or retainer basis, attracting clients through targeted referrals, speaking engagements and podcasts.
5. Neuwly ($1.2K/year)
Steve Christensen came up with the idea for Neuwly Live after realizing the power of connecting people through knowledge and inspiration. The initial concept of a bucket list tracker evolved into a platform for discovering and sharing experiences. When the COVID-19 pandemic hit, they pivoted to a virtual approach, launching a marketplace of knowledge and ideas.
How much money it makes: $1.2K/year
How much did it cost to start: $100K
How many people on the team: 0
Neuwly Live is a marketplace of knowledge and ideas that allows people to learn and advance together using live video, which has gained over 300 downloads in just one month.
6. BT Neil Consulting ($1.2K/year)
Cornelia "Miss Co" Malloy came up with the idea for her online consulting business, BT Neil Consulting, after reflecting on her desire to have her own business and her skills in creating documents and navigating the internet. Her experience working in a long-term care facility as the Director of Social Services also inspired her to focus on providing resources on long-term care placement in a nursing facility. Despite not yet making significant profits, Cornelia remains consistent and is using social media and affiliate marketing to build awareness for her business.
How much money it makes: $1.2K/year
How much did it cost to start: $500
How many people on the team: 1
BT Neil Consulting founder, Cornelia "Miss Co" Malloy, shares how she started her online consulting business and the struggles she faced when trying to build awareness and gain customers while highlighting the importance of consistency and not giving up.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
