Social Media Content Creator

How Profitable Is A Social Media Content Creator? (Updated for 2024)

Pat Walls

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Updated: September 29th, 2024

How Profitable Is A Social Media Content Creator? (Updated for 2024)

So you want to start a social media content creator?

And the first question that came to your mind was, “well, are social media content creators actually profitable?”

With a market size of $94.8B - there’s plenty of business to go around.

Especially considering:

You could start a social media content creator with as low as $35
Based on our data, social media content creators generate an average of $2.04M per year
You could see gross margins as high as 91% with social media content creators

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a social media content creator.

Let’s dive in!

Yes, a social media content creator is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $2.04M per year with an estimated gross margin of 90%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your social media content creator.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your social media content creator is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

If you’re wondering if a social media content creator is worth it, the answer is a big YES. With social media content creators, you have the potential to earn $2.04M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $94.8B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a social media content creator to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful social media content creators case studies.

Here are a few examples of profitable social media content creators, and a few more details about them:

1. Coffee and Contracts ($3M/year)

Haley Ingram, the founder of Coffee and Contracts, came up with the idea for her business while working as a real estate agent. After experiencing the power of social media marketing firsthand and receiving requests for advice from other agents, she saw an opportunity to create a subscription-based marketing toolkit tailored specifically for real estate professionals. In just two years, Coffee and Contracts has helped over 7,000 agents build their brands and currently generates an impressive average monthly revenue of $165,000.

Is it profitable? Yes
What's the gross margin? 60%
How much money it makes: $3M/year
How much did it cost to start: $500

I Created A $1M/Year Subscription-Based Toolkit For Real Estate Professionals

Coffee and Contracts is a digital marketing subscription service for real estate professionals that has helped over 7,000 members in just two years, with an average monthly revenue of around $165,000, and has grown at a rate of about 5% each month through organic traffic from Instagram and word of mouth.

Read this case study

Read by 11,772 founders

2. Walls.io ($10.2M/year)

Michael conceived the idea for Walls.io when his friend was hosting an event at a co-working space.

The friend wanted to set up a video screen that would gather and encourage everyone to post on Twitter and other social media platforms during the event. They ended up developing a video screen app for the event, and suddenly, everyone was commenting and expressing interest in a similar solution.

The positive response and subsequent interest from others suggested that it could be more than just a side project, prompting Michael to consider turning it into a product.

A snapshot of the video screen app Michael created for the friend's event

Is it profitable? Yes
How much money it makes: $10.2M/year

How Michael Kamleitner Bootstrapped Walls.io to $10M ARR

A social media content aggregator that was born from a need at an event, Walls.io organically grew its user base through strategic SEO and backlinking efforts, now offering affordable plans starting at $55 a month, achieving an impressive $850K/month in revenue.

Read this case study

Read by 559 founders

3. Justin Welsh ($3.8M/year)

After handling loads of stress as an SVP of sales, Justin decided to step down from his job and start a consulting business. He started creating digital content from there on, and have been moving forward ever since, releasing courses, building a massive following, and double down on his solopreneurship efforts.

Is it profitable? Yes
What's the gross margin? 91%
How much money it makes: $3.8M/year
How much did it cost to start: $1K

How Justin Welsh Built A $2M Solopreneur Empire

Solopreneur Justin Welsh built a knowledge business through social media with over $2M in annual revenue and no full-time employees, offering flagship digital courses with a monthly revenue of $80K and $45K respectively, through LinkedIn and Twitter growth as well as organic and affiliate marketing.

Read this case study

Read by 29,240 founders

Learn more about starting a social media content creator:

Where to start?

-> How much does it cost to start a social media content creator?
-> Pros and cons of a social media content creator

Need inspiration?

-> Other social media content creator success stories
-> Marketing ideas for a social media content creator

Other resources

-> Social media content creator tips

With a social media content creator, you can make an average of $2.04M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $35. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

Based on our data, average weekly revenue for a social media content creator ranges around $42.5K. As such, you could see monthly revenues of $170K.

To know if your social media content creator achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your social media content creator.

The income of a social media content creator owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established social media content creator is about $42.5K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a social media content creator owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Generally speaking, a social media content creator can expect profit margin of around 90%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a social media content creator, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, social media content creator owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, social media content creator owners can ensure long-term sustainability and profitability for their business.

The salary of a social media content creator owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established social media content creator, in a prime position, might see an average weekly salary around the ballpark of $38.3K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a social media content creator may be a promising business to start - but the success of your social media content creator mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable social media content creator.

Part of

Starting A Social Media Content Creator: Everything You Need To Know

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