Swimwear Line

11 Tips For Starting A Successful Swimwear Line (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own swimwear line? Here are some tips you should know:

Learn more about starting a swimwear line:

Where to start?

-> How to start a swimwear line?
-> Swimwear line plan
-> How to finance a swimwear line?
-> How much does it cost to start a swimwear line?
-> Pros and cons of a swimwear line

Need inspiration?

-> Other swimwear line success stories
-> Marketing ideas for a swimwear line
-> Swimwear line names

Other resources

-> Profitability of a swimwear line

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a swimwear line:

#1: Ally McCarthy, founder of Amanda Louise Swimwear:

We chatted with with Ally, founder of Amanda Louise Swimwear ($5K/month). In our interview, Ally says:

Choose wisely on where to invest your time and money. It’s so tempting to want to do all the things, but that won’t make you successful. This is a marathon, not a sprint.

Additionally:

Your network is everything. Every opportunity I’ve had to uplevel my brand has been because someone was nice enough to go out of their way to make an introduction. Literally, every single one.

Read the full interview ➜

#2: Ally McCarthy, founder of Amanda Louise Swimwear:

We chatted with with Ally, founder of Amanda Louise Swimwear ($5K/month). In our interview, Ally says:

Be scrappy, work smart and not hard, and let the Universe bring you the amazing opportunities that are already on their way.

Read the full interview ➜

#3: Steph Gabriel, founder of OceanZen:

We chatted with with Steph, founder of OceanZen ($25K/month). In our interview, Steph says:

If something is not working, change it, think outside the box and remember your passions can be your purpose.

Read the full interview ➜

#4: Steph Gabriel, founder of OceanZen:

We chatted with with Steph, founder of OceanZen ($25K/month). In our interview, Steph says:

Start NOW! Follow your passion and not a trend, because when times get tough you will want to give up if your not living and working your truth!

Additionally:

We didn’t really understand the importance of having a newsletter list until recently, and now with Instagram changing their algorithm, it’s the best way to get your brand/product direct to your customer, literally straight to their mailbox.

Read the full interview ➜

#5: Steph Gabriel, founder of OceanZen:

We chatted with with Steph, founder of OceanZen ($25K/month). In our interview, Steph says:

Don’t hold yourself back from starting your dream business because you don’t have all the answers straight away.

Read the full interview ➜

#6: Joseph Panetta, founder of BohoWrapsody:

We chatted with with Joseph, founder of BohoWrapsody ($800/month). In our interview, Joseph says:

Everyone loves their own idea. For this reason, we sought out people to poke holes in our concept - to break down the idea. We tested it with “ghost” product to see if it could work.

Additionally:

You start with Plan A. You will need a Plan B if everything goes sideways. And beyond that, make a Plan C in case Plans A and B blow up. It happened to me.

Read the full interview ➜

#7: Ally McCarthy, founder of Amanda Louise Swimwear:

We chatted with with Ally, founder of Amanda Louise Swimwear ($5K/month). In our interview, Ally says:

Always approach every challenge as an opportunity.

Read the full interview ➜

#8: Evan Waldenberg, founder of Junk In Your Trunks:

We chatted with with Evan, founder of Junk In Your Trunks ($25K/month). In our interview, Evan says:

Once we felt like we had something good enough to take to the market we spent about $650 on a small order of 35 trunks. These weren’t meant to be sold, but these were really were glorified samples that I sent around to friends for testing and for content creation.