Training Business

Training Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Want to share your expertise and transform people’s lives? Consider starting a training business. A training business involves creating courses or workshops to help individuals or organizations develop specific skills or knowledge.

Whether you’re a specialist in digital marketing, software development, leadership, or even personal finance, there’s an audience eager to learn from you. The process starts with identifying your expertise and understanding the market demand for training in that area. Next, you’ll need to develop comprehensive training materials, promote your offerings, and deliver engaging sessions, either online or in-person.

Starting a training business requires dedication to curating valuable content and a knack for effective communication. If you enjoy educating others and have a passion for a particular subject, this could be a fulfilling way to turn your knowledge into a profitable venture. With the growing demand for continuous education, there's never been a better time to dive into the training business.

In this list, you'll find real-world training business success stories and very profitable examples of starting a training business that makes money.

Wes was in a tough spot in 2007, dealing with financial struggles and a long daily commute. During those hours on the train, he began to work on a side project he called CG Cookie, a website focusing on computer graphics. With a background in 3D game art, he wanted to build something positive and useful for the CG community.

Wes and his friend, Jonathan, faced many challenges, especially when they couldn't afford to keep the project going in 2009. They decided to presell a training DVD to validate their idea and earned enough to continue. This gave them the confidence that CG Cookie could become a real business.

They continuously refined their idea based on user feedback and market needs, focusing on subscription-based access to high-quality training. They learned the importance of clear direction and community focus, adapting their strategy whenever necessary to meet their goals without losing sight of what they set out to achieve: helping artists succeed.

How much money it makes: $1.06M/year
How many people on the team: 15

How CG Cookie Grew From Near-Bankruptcy To $88K MRR

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2. Holistic Wellness Coaching Academy ($180K/year)

Brittney Oliver, founder of the Holistic Wellness Coaching Academy, came up with the idea for her business after discovering the connection between gut health and mental well-being. As a board-certified health and life coach, she wrote her first book and realized the need to share her knowledge with others. She then decided to create a certification program and launched her business with little startup funds, growing it into a six-figure business within two years.

How much money it makes: $180K/year
How much did it cost to start: $2K
How many people on the team: 3

How I Started A $15K/Month Health And Wellness Coaching Business

A board-certified coach built the Holistic Wellness Coaching Academy from her book, growing it into a six-figure business in two short years, without using ads or campaigns, and attracting more leads with custom, digital content.

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Read by 7,287 founders