7 Wellness Coach Success Stories [2024]
A health and wellness coach is a supportive guide who helps clients set health goals such as weight loss, improved energy levels, stress management, etc.
Health and wellness coaching is becoming popular. Therefore, if you consider yourself an expert in health and wellness, starting your health and wellness coaching business can be a significant business venture.
Some business ideas and opportunities for wellness coaching include:
- Corporate wellness coach
- Yoga teacher
- Personal trainer
- Nutritional therapist
- Herbalist
- Weight loss coach
The route you choose as a wellness coach depends on your ultimate career goals, your budget, and the amount of time you intend to commit to a health coaching program.
In this list, you'll find real-world wellness coach success stories and very profitable examples of starting a wellness coach that makes money.
1. The TouchPoint Solution ($3.6M/year)
Vicki Mayo, the founder of TouchPoint Solution, came up with the idea for her business after using a technology to alleviate her daughter's night terrors. Recognizing the potential of this technology to help people de-stress, she launched TouchPoints, which has been used over 3 million times since its inception in 2016. With a successful Kickstarter campaign and retail launch in the works, TouchPoint is on track to continue its impressive growth.
How much money it makes: $3.6M/year
How much did it cost to start: $250K
How many people on the team: 5
This case study article follows Vicki Mayo, who developed a stress-reducing wearable product for her company TouchPoint, which achieved over $2 million in sales in the first couple of years and has been used for stress relief over 3 million times.
2. Holistic Wellness Coaching Academy ($180K/year)
Brittney Oliver, founder of the Holistic Wellness Coaching Academy, came up with the idea for her business after discovering the connection between gut health and mental well-being. As a board-certified health and life coach, she wrote her first book and realized the need to share her knowledge with others. She then decided to create a certification program and launched her business with little startup funds, growing it into a six-figure business within two years.
How much money it makes: $180K/year
How much did it cost to start: $2K
How many people on the team: 3
A board-certified coach built the Holistic Wellness Coaching Academy from her book, growing it into a six-figure business in two short years, without using ads or campaigns, and attracting more leads with custom, digital content.
3. Selen Gulbahce - ALKALYTIC LTD. ($120K/year)
Selen Gulbahce, a nutrition and lifestyle coach and former computer engineer, came up with the idea for her business after experiencing her health reaching a breaking point from years of yo-yo dieting. She developed her unique method, the Alka-Terranean Method, combining principles of Alkaline Nutrition and the Mediterranean diet. Since founding her coaching business in 2015, she has coached over 4,000 people, with 80% reaching their goals in less than two months and 70% maintaining them.
How much money it makes: $120K/year
How much did it cost to start: $7.2K
How many people on the team: 1
Selen Gulbahce, a qualified nutrition and lifestyle coach, has coached over 4,000 people to reach their wellness goals using her signature Alka-Terranean Method™, with 80% of clients reaching their goals in less than two months and 70% feeling confident in maintaining them, and now makes consistent five figures through her online coaching programs and subscription-based courses.
4. Chakra 5 Yoga ($72K/year)
McKenna Rowe came up with the idea for Chakra5 after closing down her physical yoga studio due to financial challenges. She saw the potential in offering mobile wellness services and tailored experiences to clients, and focused on SEO, content marketing, and word of mouth to grow her business. With a strong emphasis on client satisfaction and personalized offerings, Chakra5 has seen steady growth and regular clientele.
How much money it makes: $72K/year
How many people on the team: 13
Chakra5 is a mobile wellness team that generates $6k per month doing yoga/meditation/pilates classes, vegan cooking classes and sound baths on demand, boasting a strong online presence to attract and retain customers while also using free tools to keep monthly business costs below $100.
5. Kindfulness Coaching ($36K/year)
The founder's journey into the coaching business began during the COVID-19 pandemic, spurred by personal challenges, a transformative moment during her husband's health crisis, and a newfound commitment to self-care and well-being.
How much money it makes: $36K/year
How much did it cost to start: $500
How many people on the team: 1
This case study article follows the journey of Jen Schwytzer, founder of KINDfulness Coaching, as she transitions from social work to coaching, develops a personalized coaching program, and launches her business on platforms like Facebook, Instagram, and LinkedIn to attract and retain clients.
6. Tracking Happiness ($36K/year)
Hugo Huijer, founder of Tracking Happiness, came up with the idea for his online media company after discovering the power of tracking his own happiness through journaling and data analysis. Realizing the impact this habit had on his own well-being, Hugo launched Tracking Happiness to share his experiences and insights with others. Since its launch in 2017, Tracking Happiness has generated around $3,000 per month from display ads and is now diversifying its revenue streams by launching digital courses.
How much money it makes: $36K/year
How much did it cost to start: $49
How many people on the team: 0
Hugo Huijer started Tracking Happiness in 2017 and generates $3k per month revenue from mostly display ads, but is looking to diversify income streams through a digital course and hiring freelance writers in order to build a brand and have a positive impact on mental health.
7. Holistic Living Consulting LLC ($1.2K/year)
After experiencing the devastating effects of systemic lupus and finding healing through holistic modalities, Cassandra Hill was inspired to start her business, Holistic Living Consulting. Focused on serving professional women who are neglecting their health while building their careers, Cassandra aims to provide virtual holistic wellness coaching and products that promote healthy living. Despite limited funds, Cassandra launched her business and has since gained brand awareness through media appearances, contributing to her growth and success in the field.
How much money it makes: $1.2K/year
How much did it cost to start: $800
How many people on the team: 1
Holistic Living Consulting is a virtual business that offers holistic wellness and life coaching services and products, and has gained brand awareness nationwide through its founder's media features and contributions to Authority & Thrive Global magazines.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
