White Label Crm Software Business

2 White Label Crm Software Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Looking to tap into the booming SaaS market without starting from scratch? Enter the world of white label CRM software.

White labeling allows you to license a CRM platform, rebrand it with your own logo, and offer it as your product to businesses needing customer relationship management solutions. Essentially, you're piggybacking off existing technology to offer a robust software solution under your brand.

The appeal lies in bypassing the costly and time-consuming development process. Instead, you focus on marketing and customer service, empowering businesses to manage their client interactions effectively. Opportunities are ripe for niches—whether targeting small businesses, freelancers, or specific industries.

Starting requires due diligence: find a reliable CRM provider, negotiate licensing agreements, and plan a marketing strategy. With growing demand for CRM tools, this venture offers a relatively low barrier to entry and the potential for scalable growth.

In this list, you'll find real-world white label CRM software business success stories and very profitable examples of starting a white label CRM software business that makes money.

1. Promys ($4.5M/year)

In starting their business, the founder realized the need for a workflow system to offset the complexity of a growing company. Unable to find a suitable solution in the market, they had their development team build the first version and eventually spun it out as a focused business. Throughout the process, they emphasized the importance of getting an early version of the product to customers to gather feedback and make necessary adjustments.

How much money it makes: $4.5M/year

Our CRM Suite Just Hit $3M ARR

This case study follows a serial entrepreneur's journey in the Information Technology industry, where he founded successful companies such as UNIS LUMIN and Promys, and offers advice to aspiring founders, emphasizing the importance of adjusting to changing markets and learning from early customers' input.

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2. JVI Mobile Marketing (Now JourneyBuilder.io) ($444K/year)

Jay Vics, the founder of JVI Mobile Marketing, came up with the idea for his business when he attended a business growth workshop and heard someone express the need for someone to teach them how to use their smartphone. Recognizing that small business owners could benefit from learning how to utilize technology to market their businesses, Jay started offering services as a side hustle, eventually expanding into a full-service digital marketing agency. Through networking and word-of-mouth referrals, Jay has been able to attract and retain clients, and he continues to focus on building relationships and providing a good return on investment for his clients. Currently, the business brings in around $7,500 a month in revenue, with the goal of reaching $17,000 a month in the future.

How much money it makes: $444K/year
How many people on the team: 2

How I Started A $7.5K/Month Digital Marketing Coaching And Consulting Business

How a side-hustle turned into a full-service digital marketing fulfillment agency that is currently bringing in around $7,500 a month in revenue, with big goals for the future, by focusing on human-to-human connections and continually evolving to meet their clients' needs.

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Read by 7,705 founders