Start A White Label Marketing Automation Business - Business Ideas

Updated: September 15th, 2022
Start A White Label Marketing Automation Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Businesses that do not want to own an internal marketing department are turning to market agencies that can help to deliver digital marketing services. To save time and resources and to deliver superior service, the marketing agencies engage a white label marketing platform, subscribe to their tool, rebrand it, and resell the marketing tool.

A white label marketing software eases the most time-consuming marketing tasks like data analytics, social media posts, email marketing, reports generation, etc.

The agencies add their branding to the software and sell the services as if they develop themselves. With the increased demand for digital marketing services and market analytics, starting a white label marketing tool can be a profitable business.

Starting a white label marketing automation business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell , or selling online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$47.3B
starting costs
$16.8K
gross margin
83%
time to build
360 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

App Creation Costs

$1,099

$20,099

Software Expenses

$162

$2,894

Advertising & Marketing Costs

$0

$2,500

Website Costs

$13

$215

Training & Education Expenses

$0

$850

Total Startup Costs

$1,274

$33,558

Successful Businesses

Business URL Rank

Encharge

encharge.io

39,257

Tools For Motivation – Self Help and Personal Development PLR – White Label Content

toolsformotivation.com

77,003

Web 2.0 Ranker

web20ranker.com

99,043

Bookafy

bookafy.com

114,247

Connective

connective.com.au

156,669

White Label Agency

thewhitelabelagency.com

190,010

Hot Prospector

hotprospector.com

256,853

Conduit Digital

conduitdigital.us

318,238

BeliefMedia Finance & Mortgage Broker Digital Marketing

beliefmedia.com.au

498,992

SERP WIZARD

serpwizard.com

510,642

My SEO Sucks

myseosucks.com

586,573

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a white label marketing automation business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A white label marketing automation business gives people a reason to visit your website and to keep coming back to you!

No overhead costs

To get your white label marketing automation business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

Cons Description

Crowded Space

Competition is high when it comes to your white label marketing automation business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A white label marketing automation business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Isolation

Often times, as a white label marketing automation business, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a white label marketing automation business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.