Workout Clothing

Workout Clothing Success Stories [2024]

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Updated: September 6th, 2024

Breaking into the world of fitness doesn't always mean becoming a trainer. Consider a workout clothing line. This business idea focuses on creating and selling high-quality, stylish activewear suited for a variety of fitness activities.

The essence of this business is simple: design workout gear that meets both functional and aesthetic needs. Think moisture-wicking fabrics, flattering fits, and trends like athleisure. This market has a dedicated customer base, from gym enthusiasts to yoga practitioners.

Starting this venture involves initial market research, identifying target demographics, and understanding competitors. You’ll need to collaborate with manufacturers to produce your designs, set up an online store, and employ effective marketing strategies to reach potential customers.

If your passion lies in fitness and fashion, this idea could combine the best of both worlds and open doors to a profitable and personally fulfilling business.

In this list, you'll find real-world workout clothing success stories and very profitable examples of starting a workout clothing that makes money.

1. Serena Hannah Athletics ($168K/year)

After discovering her passion for fitness and experiencing the challenges of being a Black athlete, Serena Jenkins-Hannah decided to create a fitness brand that empowers women to shape and tone their hourglass figure. She started by selling her #1 selling item, the Hannah Booty Band System, on Amazon, where she made over $100,000 in sales within a year and a half. However, she faced challenges with Amazon's platform and decided to branch out to Shopify to gain more control over her business.

How much money it makes: $168K/year
How much did it cost to start: $2.5K
How many people on the team: 0

How I Created A $14K/Month Women's Fitness Brand

Serena Jenkins-Hannah created a fitness brand, Serena Hannah Athletics, that has generated over $100,000 in sales over a year and a half, with $70,000 of those sales coming during COVID-19, through selling their #1 item, the Hannah Booty Band System, on Amazon, and has now expanded to Shopify to add cash flow.

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