Youtube Personality

Youtube Personality Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

YouTube personalities produce videos on YouTube and post them on their channels. YouTube personalities make money through the following:

Advertising revenue - Ads revenue from the display, overlay, and video ads
Channel Memberships – members earn recurring revenue in exchange for special perks they offer
Merch Shelf – When channel fans browse and purchase official branded merchandise, you showcase it on watch pages.
Super Chat & Super Stickers – Fans pay to get their messages highlighted in chat streams
YouTube Premium Revenue – Get part of a premium subscriber’s subscription fee when fans watch your content.

You can start earning money through either or all of the above options, so long as you meet their YouTube-defined criteria and they are available in your location.

If you want to make money on YouTube, you must apply and be approved for the YouTube Partner Program, which gives creators greater access to YouTube resources and features.

In this list, you'll find real-world youtube personality success stories and very profitable examples of starting a youtube personality that makes money.

1. Thomas Frank ($2.1M/year)

In 2010, while in college, Thomas started a blog to share his experiments in getting the most out of college. Since then, he's applied his interests in productivity and self-development to YouTube, several podcasts, a book, and more. He got the idea of this business when he was trying to build a company's wiki and with the difficulties he faced with Google docs, discovering Notion blew his mind.

How much money it makes: $2.1M/year
How much did it cost to start: $5
How many people on the team: 3

I Made $2.1M in Two Years Teaching People How to Use Notion

This case study explores Thomas Frank's successful business teaching people how to use Notion and selling templates, with sales reaching $2.1 million in two years and template sales currently at $120k/mo, showcasing his journey from blogging and YouTube to e-commerce and SaaS.

Read this case study

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