A Beginners Guide on Conversion Rate Optimization (CRO)

Pat Walls

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Updated: September 12th, 2024

What Is Conversion Rate Optimization?

Website Conversion = # of times a web user completes a goal / site traffic.

Conversion rate optimization refers to the process of optimizing promoted search ads, landing pages, and the overall website.

Optimizing conversion rate allows the digital marketer to capitalize on the traffic and leads they manage to acquire.

Conversion Rate Optimization Key Takeaways

Conversion rate optimization looks at finding the right customers for your business
Getting higher conversion rates means making more of the resources you have
While your audience might not scale as a business grows, CRO lets you grow without running out of resources and prospective customers

Understanding How Conversion Rate Optimization Works

To calculate your conversion rate, you ought to know the number of unique visitors and the number of conversions received over time.

Determine the conversion rate by dividing the number of conversions by the number of visitors and multiply that number by 100 to get the conversion rate percentage.

To optimize the conversion rate, you have to ensure your website is appealing to the target audience. Thus, invest in professional website design and format the web content effectively. Remember the conversions can occur all over your website.

The process of optimizing the conversions allows you to boost the number of highly qualified leads, hence increase revenue and lower the cost of leads acquisition.

Real-World Examples

1. Discord

Discord an App targeting the gaming and streaming industry is one example of websites that converts.

The website features an attractive design with plenty of graphics and engaging animations that charm the audience.

The responsive website features intuitive navigation, ensuring a lower bounce rate.

When it comes to content, Discord ensures a clear concept and value propositions. For instance, they highlight the features while providing unique opportunities for streaming influencers and game developers.

2. Social Media Examiner

Social Media Examiner, the world’s leading social media marketing resource, is another example of a website that has an optimized conversion rate.

Firstly, the website content is categorized with the pager buttons included on the home page. This makes website navigation easier. Besides, the content is well outlined throughout the website.

The website also includes clear and easy to notice call-to-action buttons on different sections. This is a critical strategy for increasing course enrollments.

How To Get Started With Conversion Rate Optimization

Set up goals for your CRO campaign and figure out your current CRO
Research why the current pages are not converting to your expectations
Research how current website visitors interact with your pages using tools like HotJar and Crazy Egg.
Dig into chat logs and customer support tickets to find out why certain customers do not convert
Create a Hypothesis
Run A/B Testing
Collect your results, analyze them and learn

Conversion rate optimization requires skills and experience.

For a beginner, the exercise may be overwhelming. You will find the conversion rate optimization experts on Upwork and Fiverr.

You could also talk to WebFX for amazing website conversion design services!

Optimize Conversion Rates

Optimizing conversion rates is essential to growing your business and increasing sales.

What this basically does is enable your customers to take a certain action once they land on your website.

There are several different ways of doing this. Here are a few easy ones you can implement today:

Make sure you have a clear pricing page with different pricing tiers so that your customers have options
Make sure you have a blog with clear CTAs as this can convert readers into customers quickly
Make sure you have a landing page and include on there whatever action you'd like your viewers to take (ie. email subscribe, sign up for an event etc).

One great example of this is when Dylan Jacob, founder of Brumate used a spin wheel on his website in exchange for emails. Check out the story below:

Case Study

Once we drive customers to our site, we focus on securing their email

We use Spin-a-Sale for this (you spin a wheel for a discount code in exchange for subscribing to our email list). This has been the best email-collecting tool we have found because the customer truly feels like they won a prize rather than just a coupon code.

Even if a customer doesn’t convert right away, if we have their email we have a 19% chance of converting them into a future customer whether that is through future promotions, new releases, or simply just sending an email at the right time for a purchase to finally make sense for them. We also have a return customer rate of over 14%, so one out of every 6 people we convert will end up buying from us again with an average order value of over $60.00.

Dylan Jacob, on starting BrüMate ($12,000,000/month) full story ➜

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Pat Walls