Tips For Improving Your SEO Strategy In 2024 [+ Examples]

Pat Walls

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Updated: September 12th, 2024

What Is An SEO Strategy?

An SEO strategy is the process of planning, optimizing, and organizing your website to help it rank better in search results.

A good SEO strategy helps you match users' search intent such that you drive traffic that is more credible and quality leads to your website.

Therefore, invest in SEO to help your business grow online.

SEO Strategy Key Takeaways

To build up and maintain a prominent search engine presence, make sure your SEO strategy is an ongoing process
An effective SEO strategy should incorporate creating and publishing optimized content on an ongoing basis.
Remember that social signals are an important part of the SEO algorithm. Thus, content should be shared across social media platforms.
Instead of worrying about the number of links, focus on the quality of links
To keep SEO strategy on top, focus on user intent rather than the search engine

Understanding How SEO Strategy Works

SEO is a digital marketing strategy that focuses on website presence in search engines.

Your target audience uses search engines to search for products and services.

Therefore, delivering quality results on the search pages involves not only quality content, but also relevance to what the searcher is interested in finding.

Search engines find relevant content by scanning and scrawling different websites to understand the topics and keywords. To get your content in front of a relevant audience, you ought to optimize the content.

Therefore, SEO strategy involves different practices to optimize the content so you can reach the target audience. An effective SEO strategy increases the chances of bringing a more targeted audience to your website.

Real-World Examples Of Websites That Succeed Through Proper SEO Strategy

1. Backlinko

Backlinko is an online marketing blog launched in 2010 by Brian Dean an internationally renowned SEO and content marketing expert.

According to Brian Dean, publishing great content can generate high-quality links and traffic. However, this is only if you promote the content in the right way and target the right people.

Brian Dean made it to the top ranking through what he refers to as the “Skyscraper Technique” through the unique approach, his website shoot up like a rocket so much that the traffic doubled in 2 weeks.

2. Neil Patel

Neil Patel A New York Times bestselling author created a global SEO strategy, a move that saw his traffic explode.

An SEO strategy that worked for Neil Patel was translating his content into different languages. By simply expanding to other counties, Neil has seen his traffic growing than he anticipated.

How To Start Your SEO Strategy

Know your keywords
Write high-quality content naturally
Use keywords in your website page URLs
Do not overlook page titles
Review every webpage for additional keyword placement
Improve the user experience
Hire an expert

SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.

One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."

Here are some tools that can help you choose the right keywords for your content

Learn more about the fundamentals of SEO ➜ here and check out Neil Patel's 3 Powerful SEO Tips below

Ahrefs

Audit your website, explore competitors, research keywords & backlinks.

Pricing: Freemium
Twitter: @ahrefs
Website: ahrefs.com

Businesses using Ahrefs:

610 successful businesses are using Ahrefs ➜

Get Ahrefs ➜

Improve your SEO

SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.

One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."

Here are some tools that can help you choose the right keywords for your .

Google Ads Keyword Planner invaluable for discovering search trends.
Google Search Console is very helpful once your website is up as it shows you what words/phrases are generating traffic.
Ahrefs and SEMRush are paid tools that allow you to look at results of your competitor's website.

Publish Great Content

Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with.

There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.

So let's discuss what google considers "good content:"

Length - This will vary depending on the page, however, generally having a sufficient amount of content helps search engines recognize that your site is a good source for a specific topic
Engagement - The longer people stay on your website to read your content, the higher Google will rank your website. It's important to have informative and "thick" content that keeps people reading
Avoid Duplicating Content - Google will recognize this and may consider your content to have low value
Ensure pages load quickly - This will also help with engagement and time spent on your website
Shareability - Create content that people want to share, and is easy for them to share, especially to their social media accounts (ie. "click to tweet" is a great example of this).

Another element of creating good content is creating consistent content.

If (and hopefully you are) publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers.

Planning out your content with a content calendar is key to staying consistent.

Here are a few great content calendar tools that can help you:

Trello
Airtable
If you prefer to keep it simple, your average spreadsheet is just as useful!

Backlinks

Backlinks are an important piece to SEO, as they allow for other websites to link to your content.

Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.

Of course, some links are more valuable than others and can affect your site in different ways.

For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective.

Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:

Create infographics with relevant data that people want to share
Promote your content on different sites/look into "guest blogging"
Contact influencers/journalists/bloggers and ask them to mention you!
Write testimonials for other sites in exchange for a backlink
Leverage existing business relationships

Learn more about the fundamentals of SEO ➜ here and check out Neil Patel's 3 Powerful SEO Tips below

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Pat Walls