Tips For Increasing Your Social Media Engagement In 2024

Pat Walls

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Updated: October 8th, 2022

Social media engagement refers to responding to comments, likes, and shares by social media users.

Through social media engagement, a brand can measure how consumers perceive their products, respond to complaints and amplify positive comments about the brand.

Engaging social media users is a great approach to measure whether the content you are creating is resonating with your audience.

Improving Social media engagement involves more than just receiving likes or new followers on social media.
By building social media engagements, your brand will benefit from a better marketing reach and greater brand awareness
Social media posts with more active and thoughtful interactions will get your brand more social media to reach.

Businesses use social media to build brand awareness. to achieve the objective, it is imperative that a brand fosters social media engagements.

Posting relevant content on social media will attract responses from your brand followers and general social media users.

The social media users will react to your social media posts through:

Shares or retweets
Comments
Likes
Followers and audience growth
Click-throughs
Mentions (either tagged or untagged)
Using branded hashtags

Whenever a social media user responds to your post, show you recognize the action by re-sharing, commenting, mentioning, or other appropriate responses.

1. Buffer

Buffer is a provider of essential tools to help small businesses get off the ground and grow,

This company has realized that people share frustrations on social media.

Although it might feel intimidating to respond to negative comments, Buffer sends comments whenever there is a mention online.

The approach taken by buffer in the above example is a clear indication that indeed social media engagement matters.

If the team at buffer did not take up the matter quickly, probably the customer would escalate to online communities and different social media platforms, and tarnish the brand's reputation.

2. Virgin Atlantic

Virgin Atlantic maintains an active social media engagement.

The company’s Twitter platform illustrates how the company responds to social media user’s comments.

By monitoring the social media mentions, the company has been able to use the platforms as a customer service channel and responds to inquiries and comments within a short time than they would be able if the company did not monitor the social media engagements.

Analyze social media engagement
Select a strategy that suits your business goals
Know your social media audience
Create and share valuable content
Join an ongoing conversation
Practice a reactive and proactive social media engagement
Show your human sign
Ensure speedy response time
Use social media engagement tools to ensure you do not miss a conversation.

Great social media engagement tool that you can use to keep your users active include:

OneUp

The simplest way to schedule and manage your social media posts.

Free Plan: Includes 2 Social Accounts & 6 Scheduled Posts
Starter Plan: $18/mo.
Intermediate Plan: $30/month
Pricing: Freemium
Twitter: @talk2oneup
Website: oneupapp.io

Businesses using OneUp:

Get OneUp ➜

PromoRepublic

PromoRepublic is a leading social media marketing platform that helps brands and marketing agencies easily manage hundreds and thousands of social pages.

Solo : $9/mo
Pro : $39/mo
Agency : $75/mo
Expansion: $125/mo
Pricing: Paid
Twitter: @Promo_Republic
Website: promorepublic.com

Businesses using PromoRepublic:

Get PromoRepublic ➜

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meet the author

Pat Walls

What Is Social Media Engagement?

Social Media Engagement Key Takeaways

Understanding How Social Media Engagement Works

Real-World Examples of Social Media Engagement

Getting Started With Social Media Engagement

OneUp

PromoRepublic