Ruiyi's Passion For Design Turned Into a $500K Notion Templates Business
Easlo Revenue
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Ruiyi Chin starts the business
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Easlo hits $240K in revenue
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Easlo hits $600K in revenue
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Easlo hits $504K in revenue [source]
About The Easlo Founder
Who is Ruiyi Chin?
Ruiyi Chin is the founder and CEO of Easlo, a Notion Templates marketplace.
Ruiyi loves minimalist designs, a passion that he leveraged to build his business.
The self-taught designer started using Notion as a note-taking software while in high school. As he organized lecture notes on the notion, he realized notion is versatile and that he could fiddle around with its functionalities.
About The Business
What problem is Easlo solving?
The market for Notion templates is growing as more people recognize the platformβs value for organization and productivity.
Creating Notion templates can be time-consuming and difficult for non-technical founders lacking expertise.
Idea
How did Ruiyi Chin get the idea for Easlo?
While in school, Ruiyi often used Notion β a note-taking software platform β to organize his lecture notes.
After using the tool repeatedly, he quickly realized that Notion could be customized for various purposes. He decided to fiddle with the programβs functionality and produced basic templates, like a budget and habit tracker.
He then started promoting the template to his growing Twitter followers and posting on Product Hunt to spread the word.
Build
How did Ruiyi Chin build the initial version of Easlo?
Ruiyi leveraged his passion for design and productivity to build user-friendly Notion templates.
He also dedicated his early stages on building an online presence and connecting with potential users.
The founder shared templates and insights on Notion via Twitter, a strategy that allowed him to establish credibility and trust.
Launch on Product Hunt contributed to his initial customer base, helping him to establish a solid foundation.
Growth
What is the growth strategy for Easlo?
Ruiyi started by sharing his first templates for free, which he advertised on Twitter to attract followers.
He also used Product Hunt to get the word out. He studied YT videos and Twitter strategies to get the word out for his brand.
Today, his Twitter page has over 290k followers, and his Product Hunt page has 16k+ followers.
His followers are mostly creators and small businesses who like to use Notion as their digital brain.
Pricing
How does Easlo price their products?
Ruiyi's flagship product is the Second Brain template priced at $130. His less-expensive templates β such as Bullet Journal, costs $20, and Finance Tracker, costs $40. He sells all these templates through Gumroad.
Similar Ideas
Discover similar business ideas like Easlo:
How Shannon Mattern built a DIY web design training business from scratch that now generates $10k/month in revenue through affiliate commissions and courses, without outside investment or debt.
MentorCruise is a career coaching marketplace generating $24k MRR and processing $1M annually for mentors, with most traffic and sales coming from SEO and organic sources, currently looking to expand to the B2B market.
More about Easlo
Who is the owner of Easlo?
Ruiyi Chin is the founder of Easlo.
When did Ruiyi Chin start Easlo?
2021
What is Ruiyi Chin's net worth?
Ruiyi Chin's business makes an average of $42K/month.
How much money has Ruiyi Chin made from Easlo?
Ruiyi Chin started the business in 2021, and currently makes an average of $504K/year.
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