How Michelle Phan Built Her YouTube Channel To 8M Subscribers
Michelle Phan's YouTube channel shares makeup and skincare tips.
Who is Michelle Phan?
Michelle Phan is the founder of EM Cosmetics and owner of Michelle Phan's YouTube channel, where she shares makeup and beauty tips with her followers. Michelle, a self-taught beauty artist, embarked on her entrepreneurial journey by creating her own YouTube channel, which she has used to promote her blog and other online ventures.
What problem does EM Cosmetics solve?
Many people across the globe turn to YouTube and online media for inspiration on beauty and personal care.
How did Michelle come up with the idea for EM Cosmetics?
Phan was introduced to the world of beauty at a very young age. Watching her mother, a beautician, work, she developed an admiration for the transformative power of makeup. While attending Ringling College of Art and Design, her passion for beauty and knack for creativity led her to start a blog and YouTube channel to share her makeup looks and skincare tips.
How did Michelle build the initial version of EM Cosmetics?
Michelle started her YouTube Channel in July of 2006 using a basic digital camera. She started recording and sharing makeup tutorials on YouTube, which was a relatively new platform at the time. Her choice to begin vlogging was sparked by a request from one of her blog readers for a tutorial on achieving a particular makeup look. Understanding the power of video content to educate her audience effectively, Phan took the chance and never regretted it.
How did Michelle launch EM Cosmetics and get initial traction?
Michelle launched her career in the beauty industry through YouTube videos. She created videos, edited and posted on YouTube.
What was the growth strategy for EM Cosmetics and how did they scale?
Social media and SEO have been vital tools in helping Michelle acquire customers. She posts helpful YouTube videos watched and shared by her followers. She also updates her website with relevant and helpful blog posts targeting her specific audience.
Discover Similar Business Ideas Like EM Cosmetics
This case study follows the founder of Urban Betty, who started her salon business with only one contractor, and now has two locations with over 50 employees, growing from 1.5 million to 3.4 million in revenue from 2014-2018, and investing around 2% of its gross income every year in Yelp, Google, and Facebook Ads.
Antonio Camilleri built Antonio's Barber Shop from a small two-chair operation to two locations servicing over 250 daily clients and €1.5M in annual revenue with a product line generating a 30% profit.
More about EM Cosmetics:
Who is the owner of EM Cosmetics?
Michelle Phan is the founder of EM Cosmetics.
When did Michelle Phan start EM Cosmetics?
2006
What is Michelle Phan's net worth?
Michelle Phan's business makes an average of $80K/month.
How much money has Michelle Phan made from EM Cosmetics?
Michelle Phan started the business in 2006, and currently makes an average of $960K/year.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
