How Bryn Todd Built a $6K/Month Verbal Bullying Defense Blog
I Should Have Said shares self-defense techniques for people who are getting verbally bullied helping them find the right words in difficult situations.
Who is Bryn Todd?
Bryn Todd is the founder of "I Should Have Said", a self-defense website that assists victims of verbal bullying in responding appropriately.
Before starting her own business, Bryn worked as a long-haul flight attendant, a job that took her to various countries such as Australia, the UK, and the Middle East.
Currently, Bryn resides in Canada where she is a devoted wife and mother to two adorable kids.
What problem does I should have said solve?
How did Bryn come up with the idea for I should have said?
After being humiliated in public, she considered creating a website to help individuals deal with verbal bullying.
Bryn was humiliated in front of her two young sons and a crowd of onlookers because of a misunderstanding about her son’s casual comment.
This altercation, sparked by her son's opinion, led to an unwarranted and harsh confrontation by another parent.
Feeling embarrassed and angry about her inadequate response and the public scrutiny Bryn was under, she dwelled on the incident for weeks.
This period of reflection and her desire to have handled the situation differently inspired the creation of her website, turning a negative experience into the catalyst for her business idea.
How did Bryn build the initial version of I should have said?
Bryn initially started by creating animated YouTube videos that she embedded on her website. She then introduced polls where readers could vote for the best comeback to a nasty comment or situation. Over time, she improved the appearance of her site, as well as her graphics and storytelling approach.
Her target audience kept asking for apps and books, so she created them. Moreover, she received emails from parents seeking help with their kids' bullying situations, which led her to create products catering to that audience.
To assist her, she hired two virtual assistants. One was responsible for creating two apps, while the other helped with graphics while Bryn did the storyboarding.
What was the growth strategy for I should have said and how did they scale?
Most of her traffic is organic and from Pinterest.
She ranks for the following keywords:
- Best brat comebacks
- What to say if you don't want to go somewhere
- Comebacks
Bryn publishes three types of Pinterest posts: one that works well for click-throughs to her site and another set that works well for saves.
What's the pricing strategy for I should have said?
Creating products catering to the needs of the site’s audience is the primary revenue source, followed by display advertising.
Digital bundles start at $29 per product, and one-on-one consulting sessions start at $50 per hour.
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More about I should have said:
Who is the owner of I should have said?
Bryn Todd is the founder of I should have said.
When did Bryn Todd start I should have said?
2022
What is Bryn Todd's net worth?
Bryn Todd's business makes an average of $6K/month.
How much money has Bryn Todd made from I should have said?
Bryn Todd started the business in 2022, and currently makes an average of $72K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
