Not Boring

How Packy McCormick Built $3M ARR Not Boring Newsletter

Packy McCormick
Founder, Not Boring
$250K
revenue/mo
1
Founders
Not Boring
from NYC, NY, USA
started January 2020
$250,000
revenue/mo
1
Founders
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Discover what books Packy recommends to grow your business!
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The Not Boring newsletter delivers weekly, in-depth analyses of the tech and startup world to over 200,000 subscribers. It focuses on telling the stories of ambitious startups, exploring technology, business models, and markets to offer insights into the future they aim to create.

Monthly Revenue
$250K
Score
95 πŸ”₯
Founders
1
Monthly Traffic
142,000
Profitable
Yes
Year Started
2020
Customer
B2B & B2C
Revenue Per Visitor
$1.76

Who is Packy McCormick?

Packy McCormick, the dynamic founder and editor of the Not Boring newsletter, boasts a diverse background spanning several industries.

Before diving into the world of writing, he made impactful contributions as the GM NYC and later VP Experience at Breather. His career also includes a stint as an Investment Banking Associate at Bank of America and a role in marketing at Shoeboxed.

Packy holds a Bachelor of Arts in Economics from Duke University.

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What problem does Not Boring solve?

How did Packy come up with the idea for Not Boring?

Packy's idea to start the Not Boring newsletter originated from his previous experiences and circumstances. After leaving his role as a VP of Experience, he had been nurturing his writing skills and interest by working on an email newsletter called "Per my last email," a project he started during David Perell’s "Write of Passage" course.

During the same time, in January 2020, he also launched the Not Boring Social Club, which aimed to organize social dinners and trivia nights. However, the club's activities were significantly impacted by the Covid-19 pandemic.

As a result, he decided to rebrand his newsletter to Not Boring, using his passion and talent for writing to officially launch his newsletter.

How did Packy launch Not Boring and get initial traction?

Packy launched his Not Boring newsletter on Product Hunt on June 9, 2020. The PH launch won the #2 product of the day and brought in another 2000 new subscribers in a matter of days.

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Screenshot of the Not Boring newsletter PH launch

What was the growth strategy for Not Boring and how did they scale?

Building in public - From the onset of his newsletter, Packy shared publicly how his audience was growing and what worked for him.

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Packy sharing audience growth publicly on his newsletter (Source)

Referral Program - Packy enlisted his audience in a gamified referral program and encouraged them to widely share his newsletter. Subscribers earned points by sharing the newsletter and were rewarded upon reaching certain milestones.

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A screenshot of the referral program leaderboard

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More about Not Boring:

Who is the owner of Not Boring?

Packy McCormick is the founder of Not Boring.

When did Packy McCormick start Not Boring?

2020

What is Packy McCormick's net worth?

Packy McCormick's business makes an average of $250K/month.

How much money has Packy McCormick made from Not Boring?

Packy McCormick started the business in 2020, and currently makes an average of $3M/year.

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