How Packy McCormick Built $3M ARR Not Boring Newsletter
The Not Boring newsletter delivers weekly, in-depth analyses of the tech and startup world to over 200,000 subscribers. It focuses on telling the stories of ambitious startups, exploring technology, business models, and markets to offer insights into the future they aim to create.
Who is Packy McCormick?π
Packy McCormick, the dynamic founder and editor of the Not Boring newsletter, boasts a diverse background spanning several industries.
Before diving into the world of writing, he made impactful contributions as the GM NYC and later VP Experience at Breather. His career also includes a stint as an Investment Banking Associate at Bank of America and a role in marketing at Shoeboxed.
Packy holds a Bachelor of Arts in Economics from Duke University.
What problem does Not Boring solve?π
How did Packy come up with the idea for Not Boring?π
Packy's idea to start the Not Boring newsletter originated from his previous experiences and circumstances. After leaving his role as a VP of Experience, he had been nurturing his writing skills and interest by working on an email newsletter called "Per my last email," a project he started during David Perellβs "Write of Passage" course.
During the same time, in January 2020, he also launched the Not Boring Social Club, which aimed to organize social dinners and trivia nights. However, the club's activities were significantly impacted by the Covid-19 pandemic.
As a result, he decided to rebrand his newsletter to Not Boring, using his passion and talent for writing to officially launch his newsletter.
How did Packy launch Not Boring and get initial traction?π
Packy launched his Not Boring newsletter on Product Hunt on June 9, 2020. The PH launch won the #2 product of the day and brought in another 2000 new subscribers in a matter of days.
What was the growth strategy for Not Boring and how did they scale?π
Building in public - From the onset of his newsletter, Packy shared publicly how his audience was growing and what worked for him.
Referral Program - Packy enlisted his audience in a gamified referral program and encouraged them to widely share his newsletter. Subscribers earned points by sharing the newsletter and were rewarded upon reaching certain milestones.
Discover Similar Business Ideas Like Not Boringπ
Entrepreneur's Handbook is a successful Medium publication with over 68,000 followers, and founder Dave Schools has generated revenue through branded partnerships, advertorials, and members-only content.
Ann Remo turned her love for urban gardening into a profitable blog, Blooming Anomaly, which earns her around $700 a month through Mediavine ads, Amazon affiliates, and other affiliate programs. She recommends focusing on writing great posts with keywords, and investing in SEO and social media through courses.
More about Not Boring:π
Who is the owner of Not Boring?π
Packy McCormick is the founder of Not Boring.
When did Packy McCormick start Not Boring?π
2020
What is Packy McCormick's net worth?π
Packy McCormick's business makes an average of $250K/month.
How much money has Packy McCormick made from Not Boring?π
Packy McCormick started the business in 2020, and currently makes an average of $3M/year.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
