How Geoff Roberts Bootstrapped Outseta To $25K MRR
Outseta is a SaaS platform offering early-stage startups essential tools like billing, marketing, and CRM to launch successfully.
Outseta Revenue
Who is Geoff Roberts?
Geoff Roberts is the co-founder of Outseta, a platform that assists founders in building SaaS and membership businesses.
Geoff is passionate about helping startups and spent his career working with SaaS companies to help them find cost-effective customer acquisition strategies.
Before venturing into entrepreneurship, Geoff worked full-time as a Vice President of Marketing at Roambi, a startup that was acquired by SAP.
What problem does Outseta solve?
Integrating multiple developer tools can disrupt your software development process, suggesting that a fully integrated stack is a better solution.
How did Geoff come up with the idea for Outseta?
The business idea originated from the founders listening attentively to early-stage SaaS start-up founders who expressed that their tech stacks felt somewhat pieced together, and they experienced difficulty integrating numerous tools.
How did Geoff build the initial version of Outseta?
Geoff Roberts and his co-founders built Outseta by leveraging their complementary skills.
Dimitris focused primarily on back-end development, while Dave handled both back-end and front-end tasks. Together, they also set up the development infrastructure, concentrating on delivering a minimum viable product (MVP).
The initial product, built using .NET for the backend and Angular/React for the frontend, included core functionalities like CRM, email marketing, customer support, and subscription billing.
The team aimed to complete the MVP by 2017 and began marketing and selling it on January 1, 2018. This phased approach enabled them to gather user feedback and iteratively enhance the product while adding new features and improving usability.
How did Geoff launch Outseta and get initial traction?
The launch strategy included leveraging platforms like Product Hunt and BetaList, combined with content marketing and email prospecting to attract early users and gather valuable feedback for iterative improvements​.
What was the growth strategy for Outseta and how did they scale?
Outseta has a mix of marketing channels, including:
- Content marketing (mostly blogs and tutorials)
- Integration partnerships (particularly with Webflow and Stripe)
- Affiliates
- Participating in relevant online communities
- Social media
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More about Outseta:
Who is the owner of Outseta?
Geoff Roberts is the founder of Outseta.
When did Geoff Roberts start Outseta?
What is Geoff Roberts's net worth?
Geoff Roberts's business makes an average of $25K/month.
How much money has Geoff Roberts made from Outseta?
Geoff Roberts started the business in , and currently makes an average of $300K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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