How Oliver Meakings Built Roast My Landing Page To $240K ARR
Roast My Landing Page is a service that offers founders a 10-minute personal video review of their landing page and a set of actions to improve it.
Roast My Landing Page Revenueπ
Who is Oliver Meakings?π
Oliver Meakings is the founder and CEO of Roast My Landing Page, a service that offers landing page reviews and advises clients on how to improve their landing pages to increase revenue. Oliver, a Freelance Marketing Consultant, is also the co-founder of Senja.io, a startup that helps creators collect more, better video testimonials, manage them, and share them everywhere.
What problem does Roast My Landing Page solve?π
How did Oliver come up with the idea for Roast My Landing Page?π
Roast My Landing Page started as a pandemic side-project to allow Oliver to support early-stage startups while generating a second-stream of income outside of his freelance marketing work.
How did Oliver build the initial version of Roast My Landing Page?π
Oliver built the Roast My Landing Page on Notion. Here is a snapshot of the initial landing page from 2020
What was the growth strategy for Roast My Landing Page and how did they scale?π
- Twitter Ad: RMLP's initial clients came from a Twitter Ad experiment. Oliver ran an ad campaign targeting indie makers and founders in the US and UK and delivered a good CTR of > 3% and a low CPC of around Β£.30.
- Community outreach: Oliver updated his followers through the Indie Hackers page and Twitter, resulting in conversions.
- Word of mouth: Some clients got their roast within 30 minutes and instantly referred one or two more people to Oliver.
What's the pricing strategy for Roast My Landing Page?π
Oliver charges $350 Per landing page review.
Discover Similar Business Ideas Like Roast My Landing Pageπ
GrowthMentor, a platform connecting vetted growth mentors for one-on-one calls, founded by Fotis Panagiotakopoulos, has had over 2,500 mentorship calls booked to date and has seen success in using word of mouth, content marketing, and leveraging other people's networks as the primary drivers of customer acquisition.
This case study follows the journey of Darren Magarro, who started DSM, a full-service marketing and PR firm from his porch with just a laptop and IKEA furniture, and has since grown it to 18 employees with 334% growth since 2014, utilizing organic and paid digital media, traditional media, and a full-service creative team.
More about Roast My Landing Page:π
Who is the owner of Roast My Landing Page?π
Oliver Meakings is the founder of Roast My Landing Page.
When did Oliver Meakings start Roast My Landing Page?π
2020
What is Oliver Meakings's net worth?π
Oliver Meakings's business makes an average of $20K/month.
How much money has Oliver Meakings made from Roast My Landing Page?π
Oliver Meakings started the business in 2020, and currently makes an average of $240K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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