Craig Maxwell Built Salesbolt to $40K/MRR in 3 years
Salesbolt is a Chrome Extension that allows users to quickly and effectively enrich their database.
Salesbolt Revenue
About The Salesbolt Founder
Who is Craig Maxwell?
Craig Maxwell is the founder of Salesbolt, a browser plugin that integrates CRM and ATS processes for sales and recruitment teams. Craig has a background in sales and marketing and has held various roles, including VP of Sales at Breadwinner.
About The Business
What problem is Salesbolt solving?
Manually gathering data can result in duplication, while cleaning the data is time-consuming and laborious.
Idea
How did Craig Maxwell get the idea for Salesbolt?
Craig came up with the idea for SalesBolt.com based on his experiences as a Sales Development Representative (SDR) and a manager in revenue operations.
He observed that sales teams collected data manually and faced duplicate records and inconsistent CRM usage issues.
To address these problems, he envisioned a tool that would streamline data management and improve CRM utilization, ultimately leading to the creation of SalesBolt.com.
Build
How did Craig Maxwell build the initial version of Salesbolt?
Craig developed a prototype of the tool as a Chrome extension with the assistance of offshore developers. He then internally tested the prototype to assess its potential for streamlining data management and improving CRM usage. Subsequently, he provided valuable feedback to the developers.
The developers revised the initial prototype, adding more features to ensure seamless integration with Salesforce.
Snapshot of Salesbot landing page from 2020
Growth
What is the growth strategy for Salesbolt?
Customer acquisition channels for Salesbolt.com primarily rely on inbound direct traffic.
Over 90% of their traffic comes from website visits and conversions from their Chrome extension. These initial interactions often lead to customers also adopting their app on Salesforce AppExchange.
Pricing
How does Salesbolt price their products?
Salesbolt offers Free, Lite and Pro Plans. The pro plan is available @ $40/Month
Salesbot Pricing as of June 2024
Similar Ideas
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This case study explores the journey of building Recall, an AI-powered browser extension, and how the founder experienced initial struggles with user retention, sought feedback, made product improvements, and secured VC funding after a viral HackerNews post, leading to a successful launch and continued growth.
More about Salesbolt
Who is the owner of Salesbolt?
Craig Maxwell is the founder of Salesbolt.
When did Craig Maxwell start Salesbolt?
2019
What is Craig Maxwell's net worth?
Craig Maxwell's business makes an average of $40K/month.
How much money has Craig Maxwell made from Salesbolt?
Craig Maxwell started the business in 2019, and currently makes an average of $480K/year.
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