ScoutSmarts

How Cole Built A $5K/Month Scouting Blog

Cole
Founder, ScoutSmarts
$5K
revenue/mo
1
Founders
ScoutSmarts
from Hawaiian Acres, HI, USA
started January 2020
$5,000
revenue/mo
1
Founders
market size
$614B
starting costs
$18K
gross margin
90%
time to build
270 days
growth channels
Organic social media
business model
Subscriptions
time investment
Full time
pros & cons
40 Pros & Cons
Discover what tools recommends to grow your business!
Discover what books Cole recommends to grow your business!
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ScoutSmarts presents a timeline and milestones to achieve the rank of Eagle Scout. The target audience is Boy Scouts who aspire to attain the Eagle Scout rank. attain the Eagle Scout rank.

Monthly Revenue
$5K
Built in
30 days
Score
93 🔥
Founders
1
Monthly Traffic
97,056
Profitable
Yes
Days To Build
30
Year Started
2020
Customer
B2C
Revenue Per Visitor
$0.05

Who is Cole?

Cole is an Eagle Scout who achieved this recognition in 2014.

Throughout his childhood, Cole was always passionate about exploring, experimenting, and broadening his horizons.

His parents supported him in his pursuits, encouraging him to pursue his studies and participate in various extracurricular activities, including being a scout.

Cole created his blog and newsletter to share his journey and inspire the next generation of Eagle Scouts.

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What problem does ScoutSmarts solve?

How did Cole come up with the idea for ScoutSmarts?

After finishing college, Cole spent six months working in startup sales and attempting to launch several online businesses without success.

Eventually, he discovered digital marketing which allowed him to pursue his passions. However, since he had little knowledge about digital marketing, he decided to start a project that would help him learn quickly.

This led him to create ScoutsMarts, a purpose-driven project to learn digital marketing and support a cause he has been passionate about since childhood.

How did Cole build the initial version of ScoutSmarts?

Cole created a blog to share his knowledge and experiences on leadership, rank advancement, and growth mindsets.

During the Covid-19 pandemic, he started developing useful resources, and expanded his content by creating videos and courses. Even during these challenging times, he provided coaching and email support to his audience.

However, Cole realized that he couldn't handle everything alone, so he decided to hire a small team of writers and freelancers who were Eagle Scouts.

What was the growth strategy for ScoutSmarts and how did they scale?

Organic Search is the primary channel for acquiring customers. Cole provides unique, valuable content worthy of a reader’s attention.

ScoutSmarts' nearly 50% of articles rank in the top 3 on Google for their primary keyword. Cole believes that this is because his information is more relevant to current Scouts than any other online resource.

Some keywords he ranks top for include:

  • Eagle scout statement of ambitions and life purpose
  • Cooking merit badge answers
  • Eagle court of honor program template

Cole also posts how to videos on his Youtube Channel.

What's the pricing strategy for ScoutSmarts?

The main source is ad revenue, generating approx $5k/mo depending on the season. Additionally, they make money through affiliate products, an ebook and a course.

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More about ScoutSmarts:

Who is the owner of ScoutSmarts?

Cole is the founder of ScoutSmarts.

When did Cole start ScoutSmarts?

2020

What is Cole's net worth?

Cole's business makes an average of $5K/month.

How much money has Cole made from ScoutSmarts?

Cole started the business in 2020, and currently makes an average of $60K/year.

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