How Mariam Hakobyan Scaled Softr to $400K ARR
Softr offers a user-friendly platform for creating custom websites and web applications through a simple drag-and-drop interface, eliminating the need for coding expertise.
softr Revenue
Who is Mariam Hakobyan?
Mariam Hakobyan is the co-founder and CEO of Softr, a software company that provides a no-code platform for building websites and web applications.
Mariam started her engineering career in her early 20s and worked in various roles, including senior software engineer, Head of Engineering, and Head of Technology at different companies.
She holds a master’s and bachelor’s degrees in Mathematics from Yerevan State University.
What problem does softr solve?
Technical and non-technical founders aim to swiftly and affordably develop applications and websites without the need for repetitive coding or advanced engineering knowledge.
How did Mariam come up with the idea for softr?
Mariam and Artur Mkrtchyan had been building software products for over a decade. They noticed that every company they worked for ended up repeatedly creating common features like authentication, payments, and messaging from scratch.
This repetitive process and the scarcity of engineers caused a lot of frustration for them. The idea for Softr emerged from this frustration with the repetitive nature of building the same things over and over again.
This frustration and their experience with the scarcity of engineering talent led them to create Softr.
How did Mariam build the initial version of softr?
- Softr’s tech stack is Java on the backend and Angular on the frontend.
- The application is hosted and runs on AWS.
- They used Airtable for internal processes and tooling.
A snapshot of Softr landing page from 2020
How did Mariam launch softr and get initial traction?
- Product Hunt
Softr was featured as the #1 Product of the Day,
Softr PH launch in 2020
What was the growth strategy for softr and how did they scale?
Sharing the product on social communities helped Softr build its initial customer base. They launched on Product Hunt and shared the product updates on Twitter and various no-code communities.
The Product Hunt and the no-code communities have been extremely helpful with feedback and supportive along the way as we kept building Softr. — Mariam (Source)
What's the pricing strategy for softr?
Softr offers five subscription plans:
- Free plan
- Basic Plan @ $49/Month
- Professional plan @ $139/Month
- Business plan @ $269/Month
- Enterprise — Custom plan
Softr Pricing as of May 2024
What were the biggest lessons learned from building softr?
My biggest advice: always be speaking to customers and building an audience while building the product. — Mariam (Source)
- Engaging in the community and building an audience early on is what helped Softr to be discovered by lots of people.
- You have to always be talking to customers, building a passionate user community, marketing your product, etc... It’s an ongoing process.
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More about softr:
Who is the owner of softr?
Mariam Hakobyan is the founder of softr.
When did Mariam Hakobyan start softr?
2020
What is Mariam Hakobyan's net worth?
Mariam Hakobyan's business makes an average of $35K/month.
How much money has Mariam Hakobyan made from softr?
Mariam Hakobyan started the business in 2020, and currently makes an average of $420K/year.
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