How Damon Chen Built Testimonial.to to $83K ARR
Testimonial.to enables users to gather text and video testimonials from customers without requiring a developer or website hosting.
Testimonial.to Revenue
About The Testimonial.to Founder
Who is Damon Chen?
Damon Chen is the founder and CEO of Testimonial.to and PDF.ai. Prior to becoming an entrepreneur, Chen worked as a senior software engineer at Cisco Systems for 7 years. He holds a master's degree in Electrical Engineering from Penn State University.
About The Business
What problem is Testimonial.to solving?
Collecting and showcasing testimonials is often tricky and expensive.
Idea
How did Damon Chen get the idea for Testimonial.to?
Chen, a software engineer at Cisco, considered looking for a new job but could not secure an interview, so he gave up and began seeking other opportunities.
Amidst the COVID-19 pandemic, he discovered the indiehackers.com community and started working on side projects, taking advantage of the flexibility of working from home.
Unfortunately, his initial projects did not generate any income, leading him to believe that his products may not have been compelling enough and required more social proof.
This prompted him to create testimonial.to, where he could utilize his experience in building a video product by incorporating video testimonials.
Build
How did Damon Chen build the initial version of Testimonial.to?
Chen had worked on several projects that didn't gain traction. To create the testimonial.io project, he reused about 80% of the code from Indielog, one of his previous projects. He then added a landing page and integrated Stripe payments before launching it on Product Hunt.
Launch
How did Damon Chen launch Testimonial.to?
Chen launched testimonial.to on Product Hunt.
Growth
What is the growth strategy for Testimonial.to?
Initial customers came from Indie Hackers community and social media
The founder had met other indie hackers through indiehackers.com and indielog.com. They were my first few customers.
He also tweeted that he was close to hitting $1,000 MRR and Andrew Gazdecki (founder of acquire.com) saw it and signed up for the highest plan.
embed:tweet Dameng Chen Tweet on ARR
Pricing
How does Testimonial.to price their products?
Testimonial.to offers a free plan and 3 paid subscription plans.
- Starter Plus @ $20/mo
- Premium @ $50/mo
- Ultimate @ $70/mo
Tools
What platform/tools does Damon Chen use for Testimonial.to?
Similar Ideas
Discover similar business ideas like Testimonial.to:
Cantilever Web Design and Development, with clients including IBM and small businesses, reached a revenue of over $750k last year with a gross margin of 50% by prioritizing Digital Hospitality, fostering high-quality relationships, and constantly improving their process and philosophy.
Glimp, a utilities, financial products, and insurance comparison website in New Zealand, generates about $100,000 in monthly revenue with a goal of making $1 million NZD profit this year, using AdWords and SEO to attract customers, negotiating higher CPAs over time, and expanding to different verticals.
More about Testimonial.to
Who is the owner of Testimonial.to?
Damon Chen is the founder of Testimonial.to.
When did Damon Chen start Testimonial.to?
2020
What is Damon Chen's net worth?
Damon Chen's business makes an average of $83K/month.
How much money has Damon Chen made from Testimonial.to?
Damon Chen started the business in 2020, and currently makes an average of $996K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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