The Pomp Letter

How Anthony Pompliano Built The Pomp Letter to $4.2M ARR

Anthony Pompliano
Founder, The Pomp Letter
$350K
revenue/mo
1
Founders
The Pomp Letter
from New York, NY, USA
started May 2018
$350,000
revenue/mo
1
Founders
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The Pomp Letter writes a daily email newsletter on business, finance, and technology.

Monthly Revenue
$350K
Score
95 πŸ”₯
Founders
1
Employees
(est.)
Profitable
Yes
Year Started
2018
Customer
B2B & B2C

Who is Anthony Pompliano?

Anthony Pompliano is the founder and editor of The Pomp Letter, a Substack newsletter covering current business, finance, and technology news. Previously, he co-founded and partnered at Morgan Creek Digital Assets, focusing on blockchain technology and digital assets for institutional clients.

Before that, he was a Managing Partner at Full Tilt Capital and also served as a Product Manager at Facebook, leading the Growth Team for Facebook Pages.

Pompliano studied for a Bachelor of Arts in Economics at Bucknell University.

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What problem does The Pomp Letter solve?

How did Anthony come up with the idea for The Pomp Letter?

Pompliano started The Pomp Letter because he loved writing and wanted to share his analysis his quickly growing Twitter audience.

I started writing because it helped me to formulate my thoughts each day. You can’t write clearly if your thinking is messy. β€” Anthony Pompliano (Source)

From the onset, Pomp loved writing because it helped him to formulate his thoughts each day. He is a serial entrepreneur and an investor who loves sharing his analysis on the latest in business, finance, the economy, and Bitcoin.

His audience includes everyone from legendary Wall Street investors to CEOs of publicly traded companies to the average retail investor trying to get started.

How did Anthony build the initial version of The Pomp Letter?

The Pomp Letter is built on the Substack platform.

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A Snapshot of the Pomp Letter About page from 2020

What was the growth strategy for The Pomp Letter and how did they scale?

Twitter:

A single tweet can drive you know thousands of clicks and the way that I think about this is everything starts and ends with Twitter. It’s really a traffic engine β€” Anthony Pompliano (Source)

Pomp started building a Twitter following early before starting the newsletter. He posts on Twitter often and includes a CTA leading his audience to the newsletter. His huge audience of over 1.2 Million subscribers has contributed hugely to the newsletter's success.

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A Preview of Pomp's Twitter profile showing his huge audience.

What's the pricing strategy for The Pomp Letter?

The Pomp Letter offers readers 3 subscription plans:

  • Monthly Plan @ $10/Month
  • Annual Plan @ $100/Year
  • Founding member @ $500/Year

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A Snapshot of The Pomp Letter Pricing as of June 2024.

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More about The Pomp Letter:

Who is the owner of The Pomp Letter?

Anthony Pompliano is the founder of The Pomp Letter.

When did Anthony Pompliano start The Pomp Letter?

2018

What is Anthony Pompliano's net worth?

Anthony Pompliano's business makes an average of $350K/month.

How much money has Anthony Pompliano made from The Pomp Letter?

Anthony Pompliano started the business in 2018, and currently makes an average of $4.2M/year.

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