The Smart Passive Income Blog

How Pat Flynn Built A Six Figure Smart Passive Income Business

$125K
revenue/mo
1
Founders
The Smart Passive...
from San Diego, CA, USA
started October 2008
$125,000
revenue/mo
1
Founders
Discover what tools recommends to grow your business!
Discover what books Pat recommends to grow your business!
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The SPI blog empowers its community members to take action toward achieving their financial goals by providing best-in-class educational content and training experiences.

Monthly Revenue
$125K
Score
95 πŸ”₯
Founders
1
Monthly Traffic
343,000
Profitable
Yes
Year Started
2008
Customer
B2C
Revenue Per Visitor
$0.36

Who is Pat Flynn?πŸ”—

Pat Flynn is the founder and CEO of Smart Passive Income, a community blog that teaches people how to make passive income. Pat is a serial entrepreneur and startup advisor.

Before embarking on his entrepreneurship journey, he was a Job Captain at MBH Architects. He was fired from his previous role, which led him to start his own business. Pat also serves as a strategic advisor at ConvertKit, Circle, Superfast, Elective, and SamCart. He holds a Bachelor of Arts degree from the University of California, Berkeley.

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What problem does The Smart Passive Income Blog solve?πŸ”—

People are leaving traditional 9-5 jobs in favor of online businesses that generate passive income. They are seeking guidance on how and where to start.

How did Pat come up with the idea for The Smart Passive Income Blog?πŸ”—

Pat started the Smart Passive Income blog after being laid off from his architecture job in 2008. He created a website to help people pass the LEED exam, which unexpectedly attracted thousands of visitors daily. Encouraged by positive feedback and initial ebook sales, he launched Smart Passive Income to share his entrepreneurial journey and insights.

That first month, I made $7,008.55. That was just life-changing for me. I was so excited I wanted to share how it all happened and what I had learned, so I created SmartPassiveIncome.com that same month. β€” Pat Flynn (Source)

How did Pat build the initial version of The Smart Passive Income Blog?πŸ”—

Pat set up his WordPress blog and started designing logos and fancy backgrounds using Photoshop. He then started posting articles sharing his success tips and even updates of his growing income.

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A snapshot of SPI's landing page from 2008

What was the growth strategy for The Smart Passive Income Blog and how did they scale?πŸ”—

Flynn's marketing channels include:

  • Podcasting: He launched a podcast, which grew to be the number one way people learn about him.
  • YouTube: Flynn uses YouTube as a way for people to discover his work.
  • Email marketing: Flynn uses email marketing as a marketing channel.

One of Pat’s initial YouTube Videos

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More about The Smart Passive Income Blog:πŸ”—

Who is the owner of The Smart Passive Income Blog?πŸ”—

Pat Flynn is the founder of The Smart Passive Income Blog.

When did Pat Flynn start The Smart Passive Income Blog?πŸ”—

2008

What is Pat Flynn's net worth?πŸ”—

Pat Flynn's business makes an average of $125K/month.

How much money has Pat Flynn made from The Smart Passive Income Blog?πŸ”—

Pat Flynn started the business in 2008, and currently makes an average of $1.5M/year.