How Ajay Patel Built ThemeSelection From $0 to $45K/ Month
ThemeSelection provides a wide range of fully coded admin dashboard templates and UI kits tailored for designers, developers, and agencies. These templates and UI kits are designed to help kick-start projects with ease, offering a variety of options to suit different needs and preferences.
About The ThemeSelection Founders
Who is Ajay Patel?
Ajay Patel is the co-founder of ThemeSelection, an online theme store that sells a wide range of customizable admin dashboard templates and UI kits tailored for designers, web developers, and agencies.
Before co-founding ThemeSelection, Ajay worked for Tata Consultancy Services as a systems engineer. He holds a computer engineering degree from the Sardar Vallabhbhai Patel Institute of Technology.
About The Business
What problem is ThemeSelection solving?
Developers want to kickstart their projects quickly and save their money, time, effort, and resources.
Idea
How did Ajay Patel get the idea for ThemeSelection?
Ajay and Vrushank were colleagues at a software firm where they identified a widespread need for reusable UI Kits and Admin Panels for apps and platforms.
Creating a UI for each project was time-consuming and repetitive, so they built a solution.
We were both working at a software company and realized that, while most products required a backend admin panel, there weren't many solutions available. β Ajay Patel.
Build
How did Ajay Patel build the initial version of ThemeSelection?
Ajay and his team always begin with market research. They attend the latest design conferences, engage with the community, and maintain a feedback loop to stay ahead of the curve.
The development process takes an average of 6 to 12 months to build each product, ensuring that design and code quality are maintained. They do not outsource the work to ensure the highest quality standards.
Snapshot of themeselection.com landing page from 2014
Launch
How did Ajay Patel launch ThemeSelection?
Theme Selection began by launching a product on Envatoβs ThemeForest to validate the idea. Later, they launched ThemeSelection, which turned out to be a pivotal decision. It gave the founders complete control over user experience, pricing, and marketing strategies, which is how the business got to where it is today.
Growth
What is the growth strategy for ThemeSelection?
ThemeSelection focuses on SEO to maximize organic traffic for our products. They use Semrush and Ubersuggest to determine the keywords and publish helpful, informative blog posts to attract traffic and establish a customer base.
In addition, they publish content on developer and designer-oriented communities and platforms to boost brand recognition.
Finally, they engage communities on Reddit, Facebook, Twitter, Discord, Dribbble, Instagram, and LinkedIn.
An example of Themeselection active social media engagement
Pricing
How does ThemeSelection price their products?
ThemeSelection offers free and premium templates supporting different technologies and frameworks, such as Laravel, Vue, NextJS, NuxtJS, .NET Core MVC, Razor Pages, etc.
Snapshot of themeselection.com Free and premium themes*
Lessons Learned
What were the biggest lessons Ajay Patel learned building ThemeSelection?
- Many startups and businesses initially build their tools using free products.
Weβve seen people whoβve hung around with our free versions for years and then finally decided to go premium, which is pretty cool. β Ajay Patel (Source)
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More about ThemeSelection
Who is the owner of ThemeSelection?
Ajay Patel is the founder of ThemeSelection.
When did Ajay Patel start ThemeSelection?
2014
What is Ajay Patel's net worth?
Ajay Patel's business makes an average of $40K/month.
How much money has Ajay Patel made from ThemeSelection?
Ajay Patel started the business in 2014, and currently makes an average of $480K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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