How To Leverage TikTok User-Generated Content To Drive Traffic And Increase Conversions

Pat Walls

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Updated: October 8th, 2022

What Is TikTok User Generated Content?

This is any content developed by TikTok Contributors, who are not necessarily paid by the brand.

User-generated content puts the power of marketing to the users and helps the brand earn the social proof which helps these brands to connect with demanding audiences.

In this post, we look at how brands use TikTok user-generated content to achieve success. Keep reading to find out more.

TikTok User Generated Content Key Takeaways

TikTok users spend an average of 858 minutes on the app each month
55% of TikTok users have uploaded their own video content
9 in 10 TikTok users access the app daily

How TikTok User Generated Content Works

User-generated content is a great marketing tool because people trust real people than they trust promoted advertisements.

TikTok UGC campaigns are authentic and represent the voice of real people who may have consumed products or services and experienced the real benefits.

Therefore, brands use TikTok UGC to build brand trust and credibility.

The ROI for TikTok user-generated content is high since it encourages the target audience to try the brand's products and services.

Besides, the brands will incur less cost on UGC compared to what they would pay TikTok Influencers.

Brands can leverage TikTok UGC through these four different approaches:

1. Hashtags

A branded hashtag is one of the strategies for encouraging users to engage with the brand.

When creating a branded hashtag, consider content that will encourage users to participate.

2. Giveaways

Running a contest is another approach to encourage users to supply content for your brand.

Since people love freebies, a giveaway contest will increase user engagement on your videos.

To encourage users' participation, choose a prize that users will be glad to compete for.

3. Duets

TikTok Duets allow users to create videos using the existing content. Therefore, users can duet a video by making a creative version of the original content.

Invite fans to participate and share their creative versions of your existing videos.

When done properly, duets lead to an impressive result and can make your brand go viral.

4. TikTok Challenge

Using the TikTok challenge can be a great way of encouraging the target audience to interact with products you are promoting, and supply UGC.

Happy clients will be glad to share their experiences online, which will draw more users to try the products.

TikTok challenge brings different user experiences together and allows brand ambassadors to connect with like-minded individuals.

Real World Examples: Showcase User Generated Content On TikTok

Here are some examples of brands using TikTok UGC content to promote engagements and achieve trust & credibility

1. How e.l.f. Cosmetics Generated Over 5 Million UGGC videos On TikTok

e.l.f. Cosmetics wanted to increase brand engagement on TikTok, and increase product awareness.

They choose to run a giveaway contest on TikTok and dabbed the context “eyes Lips Face Challenge”, and asked participants to show their self-confident moves for a chance to win $250 worth of e.l.f. Cosmetics makeup and skincare products.

The campaign resulted in a massive amount of entries and gained organic traction among celebrities.

2. How Samsung Used UGC While Launching New Products

When Samsung launched Galaxy A Smartphone, they wanted a tactic that would encourage their audience to engage with the brand and ensure their target audience do not miss the official launch.

Therefore, they created a branded hashtag #DanceAwesome and encouraged their users to create appealing visual content and share it using the hashtag.

To encourage engagement, they created a song and dance and dropped it with the same hashtag.

The campaign was successful and attracted over 4 million user videos, and over 15 Billion views, plus a significant rise in purchase intent.

How To Get Started With TikTok User-Generated Content

1. Set Specific User-Generated Content Goals

Like any other aspect of social media marketing, your UGC plan needs specific goals and objectives.

Setting goals and objectives for your campaign will determine the type of content to use for your UGC campaigns.

Examples of goals would be:

Save time on content creation
Educate more users
Building brand trust and credibility
Increase conversion rates
Higher brand engagement

2. Tell Your Audience What Content You Want

Your campaign goals and objectives will determine the type of content that you will encourage your users to create.

Defining the content types helps make sure your campaign works towards achieving the objectives.

Collaborate and Focus On Community

Comment, share, and like the content. Collaborating sparks user engagement, and shows them you appreciate what they are already doing.

Remember that consumers are more likely to engage with and or purchase from a brand if it shared its social posts in its marketing campaign.

4. Analyze and Measure UGC Efforts

To determine if the campaign is working, you have to measure it.

Therefore, come up with a way of measuring where you are, compared to where you started.

That way, you can determine the areas to tweak, in order to attain the objectives.

Conclusion

User-generated content can spread awareness about your brand and products.

Moreover, UGC can increase brand engagement, and drive sales.

However, the performance of your UGC campaign depends on your strategy.

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Pat Walls