Advice Column

Advice Column Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Have a knack for giving solid advice? Launch your own advice column.

An advice column lets you share your insights, experiences, and wisdom with those seeking guidance on various topics like relationships, career choices, or personal dilemmas. The essence of this business model is simple: offer advice through a blog, newsletter, or even social media platforms.

The potential to reach a wide audience and make a tangible impact on people’s lives is undeniable. You could monetize through ad revenue, sponsored content, or by offering personalized consultations.

Starting an advice column doesn’t demand high upfront costs, making it an accessible venture for those with a flair for writing and a passion for helping others. You’ll need good communication skills, some marketing effort, and consistency to grow your readership. This is a perfect opportunity to turn your passion for advice-giving into a rewarding business.

In this list, you'll find real-world advice column success stories and very profitable examples of starting a advice column that makes money.

After leaving his job at Airbnb, Lenny started thinking about what he learned there and what he could do next. He wrote his thoughts on Evernote and ended up publishing it on Medium.

His writing got a lot of attention, even from the big boss at Airbnb! He was surprised that his story could make money and that people liked what he had to say.

This made him want to write more, and that’s how he started his newsletter.

A snapshot of Lenny's initial Post on Medium

How much money it makes: $492K/year

How Lenny Rachitsky Built Lenny's Newsletter to $500K ARR in 12 Months

Lenny's Newsletter grew from 0 to 1000 subscribers by leveraging Twitter and guest posting strategies, with pricing tiers starting at $15/month, generating an average of $41K/month and $492K/year in revenue since its inception in 2019.

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