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How Profitable Is A Blog? (Updated for 2024)

Pat Walls

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Updated: October 8th, 2024

How Profitable Is A Blog? (Updated for 2024)

So you want to start a blog?

And the first question that came to your mind was, “well, are blogs actually profitable?”

With a market size of $94.8B - there’s plenty of business to go around.

Especially considering:

You could start a blog with as low as $4
Based on our data, blogs generate an average of $538K per year
You could see gross margins as high as 96% with blogs

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a blog.

Let’s dive in!

Is a blog profitable?

Yes, a blog is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $538K per year with an estimated gross margin of 65%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your blog.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your blog is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a blog worth it?

If you’re wondering if a blog is worth it, the answer is a big YES. With blogs, you have the potential to earn $538K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $94.8B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a blog to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful blogs case studies.

Examples Of Profitable Blogs

Here are a few examples of profitable blogs, and a few more details about them:

1. Tracie Fobes ($120K/year)

Tracie Fobes started her blogging education and coaching business after successfully monetizing and selling her first site for six figures. Realizing that she had valuable knowledge to offer other bloggers, she created a course to help them with printable products and priced it affordably for her target market. By showing up every day and providing value to her customers, Tracie has been able to attract and retain a loyal following, resulting in continued growth and success for her business.

Is it profitable? Yes
How much money it makes: $120K/year
How much did it cost to start: $150

How I Started My $10K/Month Blogging Education And Coaching Business

Learn how Tracie Fobes built a blogging education and coaching business that now brings in over $10,000 per month through her products and how she launched it to success through offering value, listening to her audience, and consistent effort.

Read this case study

Read by 7,784 founders

2. ryrob.com ($480K/year)

Ryan Robinson started his blog ryrob.com in college as a way to share the lessons he learned from starting a business around his product, the iStash. After a viral post on HackerNews and Twitter, Ryan saw the potential to build a community around his blog and turned it into a full-time business. Now, his blog has around 500,000 monthly readers and generates between $25,000 to $55,000 in revenue each month through affiliate partnerships, sponsorships, and the sale of his own digital products.

Is it profitable? Yes
What's the gross margin? 95%
How much money it makes: $480K/year
How much did it cost to start: $500

How I Started A Blog With Over 500K Monthly Visitors And Generates $35K/Month

Ryan Robinson explains how he built a blog with over 500k monthly visitors and generates $25,000-$55,000 in revenue each month through affiliate partnerships, sponsorships, and his own digital products like courses and books.

Read this case study

Read by 9,239 founders

3. Mrs Daaku Studio ($60K/year)

Chhavi, the founder of Mrs Daaku Studio, had a desire to achieve financial freedom and work from home. After finding success as a freelance writer, she and her husband Amit realized there was a demand for information and guidance on working from home and starting side hustles. They launched their blog and YouTube channel, offering valuable resources and products like The Client Magnet Bundle and The Content Mojo, which have helped them earn $5-7k per month and live a flexible life.

Is it profitable? Yes
How much money it makes: $60K/year
How much did it cost to start: $500

How This Couple Makes $5K/Month Generating Content About Ways To Make Money Online

Learn how this entrepreneurial couple made $5-7k a month by helping others find legitimate work from home jobs and creative ways to make money online through their blog and YouTube channel, as well as offering two flagship products designed to help beginner freelancers and new bloggers accelerate growth.

Read this case study

Read by 14,572 founders

Learn more about starting a blog:

Where to start?

-> Blog plan
-> How to finance a blog?
-> How much does it cost to start a blog?
-> Pros and cons of a blog

Need inspiration?

-> Other blog success stories
-> Marketing ideas for a blog
-> Blog names
-> Blog Instagram captions

Other resources

-> Blog tips

How much can you make with a blog?

With a blog, you can make an average of $538K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $4. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a blog make a week?

Based on our data, average weekly revenue for a blog ranges around $11.2K. As such, you could see monthly revenues of $44.9K.

To know if your blog achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your blog.

How much do blogs owners make?

The income of a blog owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established blog is about $11.2K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a blog owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Blog Profit Margins

Generally speaking, a blog can expect profit margin of around 65%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a blog, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, blog owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, blog owners can ensure long-term sustainability and profitability for their business.

Blog owner salary

The salary of a blog owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established blog, in a prime position, might see an average weekly salary around the ballpark of $7.29K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a blog may be a promising business to start - but the success of your blog mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable blog.

Part of

Starting A Blog: Everything You Need To Know

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