Decorative Flooring Business

3 Decorative Flooring Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Ever thought about making floors a canvas for creativity? Starting a decorative flooring business opens up a world of opportunity to transform ordinary spaces into stunning works of art.

In simple terms, this business involves designing, installing, and perhaps even maintaining visually appealing flooring solutions for homes, offices, and commercial spaces. Think custom tiles, intricate wood designs, and polished concrete finishes.

What makes this appealing is the rising demand for unique and personalized home and office décor. With an eye for design and some technical know-how, you can create floors that are not just walked on but admired.

Though the initial setup requires sourcing quality materials, tools, and skilled labor, the result is a niche market with high customer satisfaction. It's an attractive venture for those who appreciate craftsmanship and design, offering the chance to build a business around creativity and innovation.

In this list, you'll find real-world decorative flooring business success stories and very profitable examples of starting a decorative flooring business that makes money.

1. diSalvo Interiors ($1.32M/year)

In 1996, a mother and daughter team started a boutique design firm with just $50,000 in personal funds. Despite lacking a solid business plan, their passion for antiques and design drove them to success, and they now boast over $1 million in annual revenue and a portfolio of impressive projects.

How much money it makes: $1.32M/year
How many people on the team: 5

How We (Mother And Daughter) Started A $1M/Year Boutique Design Firm

Mother and daughter duo turn passion for antiques and design into a boutique design firm with over $1 million in annual revenue and hundreds of trophy projects, showcasing the importance of grit, determination, and passion in building a successful business.

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2. The Flooring Girl ($240K/year)

Debbie started her blog as a marketing tool for her flooring store.

How much money it makes: $240K/year
How many people on the team: 0

How I Started A $20K/Month Blog About Flooring And Painting

A home décor blogger turned her website into a $20,000/month business thanks to SEO, which drives 400k pageviews/month, as well as Pinterest, with over 300k pageviews/month, and through diversifying her income streams and traffic sources.

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3. LRF FLOORING LTD & LF MEDIA ($84K/year)

Liam Francis, a qualified floor layer, and his partner moved to London to kickstart their photography and videography business. They lost their jobs due to the pandemic, but they persevered and started LF.Media. They offered their services for free in exchange for products, built their portfolio, and started charging clients, eventually making £100,000 a year in just 12 months. They also started LF.Flooring, which helped fund LF.Media and contributed to their success.

How much money it makes: $84K/year
How much did it cost to start: $20K
How many people on the team: 2

How I Went From Jobless To Making £100K/Year In 12 Months

London-based entrepreneur goes from jobless to making £100,000 a year by starting two successful businesses: photography/videography company L.F Media and flooring selling/fitting company L.F Flooring, despite losing everything due to the pandemic.

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Read by 4,499 founders