11 Digital Products Success Stories [2024]
Digital products are top-rated. They’re easy to create and share and a great way to build a business.
Digital products can be software-based, like an app or game, or information-based, like an ebook or course. They can also be something else entirely—like a membership site or a community. The possibilities are endless!
So what makes digital products such a great way to build a business? Well, first of all, they’re effortless to create. You don’t have to hire anyone else to do it for you; you can do it yourself! And because there’s no risk of having inventory sitting around in your garage, digital products can be sold directly from your website without worrying about moving merchandise.
In this list, you'll find real-world digital products success stories and very profitable examples of starting a digital products that makes money.
1. Gumroad ($21.2M/year)
Sahil loves building stuff. He really enjoyed the process of taking a problem coming up with a solution, and then shipping a prototype of that solution to see how good his concept was. Before finishing college he had already shipped a dozen products. Most of the time, they weren't that great.
But sometimes something works out really well, and then he has to decide if he actually wants to work on the idea some more. Very rarely, the answer is yes. That was the case with Gumroad. The question at its core was really compelling to him: How easy could one make it to sell something?
How much money it makes: $21.2M/year
How much did it cost to start: $0
How many people on the team: 17
Learn how Sahil Lavingia grew Gumroad from a weekend project into an e-commerce powerhouse generating $21.2 million annually, using nothing more than elbow grease and cold emails to drive their early growth.
2. CreateApe ($4.2M/year)
Alessandro Fard, the founder of CreateApe, developed the idea for his business after realizing the importance of a solid foundation in digital projects. Through years of trial and error, he created the Create Ape Jungle Guide, a comprehensive process that allows clients to fulfill the research and ideation phase of their projects and lays the foundation for successful user experience, design, and development. With impressive revenue growth between 50 and 100% year-over-year, CreateApe is a leading player in the digital agency space.
How much money it makes: $4.2M/year
How much did it cost to start: $25K
How many people on the team: 55
CreateApe, a full-service digital agency specializing in user experience design, has seen yearly revenue growth between 50-100%, with $350,000 in monthly revenue and success attributed to their almost reckless embrace of partnering with their clients.
3. Contrarian Thinking ($3M/year)
Contrarian Thinking is a premium membership community that teaches people how to add cash-flowing income streams to their portfolios and achieve financial freedom.
Codie Sanchez, the founder of Contrarian Thinking, came up with the idea for her business after experiencing numerous career changes and realizing that money was the key to solving problems. After working in finance and investing, she decided to blend her love for writing, investing, and teaching others to create a company that helps people achieve financial freedom. Through her premium membership community, Contrarian Cashflow, she teaches members how to add more cash-flowing income streams to their portfolios and build the life they have always dreamed of. With over 100,000 newsletter subscribers, a community of 1.5 million people, and a run rate of $3 million this year, Contrarian Thinking is empowering individuals to challenge the status quo and shape their own destinies.
How much money it makes: $3M/year
How much did it cost to start: $5K
How many people on the team: 4
Contrarian Thinking is a premium membership community that teaches its 1.5 million members how to implement cash flow strategies to achieve financial freedom, with a current run rate of $3 million and a goal of $50 million ARR in five years.
4. Rejoin Media ($1.2M/year)
Michael Gardon, the CEO of Rejoin Media, came up with the idea for his business after realizing that he wanted to break out of the 9-5 job and create a more flexible and balanced lifestyle. With capital to acquire sites and expertise in SEO and content marketing, Gardon launched Rejoin as a portfolio of web-based businesses, generating around $100,000 per month in revenue and growing at a rate of 20% per month. Today, he is focused on diversifying his business and building new products and marketing channels.
How much money it makes: $1.2M/year
How much did it cost to start: $50K
How many people on the team: 5
Rejoin Media's CEO, Michael Gardon, shares how he built his business portfolio, which generates $100,000 in monthly revenue, without the use of venture capital, and offers insight into achieving business success through resiliency.
5. Aceternity UI ($600K/year)
Manu, the founder of Aceternity UI, transformed a hobby of crafting beautiful web components into a booming business after noticing that people preferred ready-to-use code over explanatory blogs. With rapid launches and feedback-driven improvements, his Aceternity UI Pro reached $80k in revenue just two months post-launch, heavily leveraging platforms like Twitter and Product Hunt to build momentum.
How much money it makes: $600K/year
How much did it cost to start: $20
How many people on the team: 2
6. CrowdTamers ($540K/year)
Trevor Longino, the founder and CEO of CrowdTamers, came up with the idea for his business after realizing the demand for his marketing expertise as a freelancer. He saw an opportunity to help startups successfully launch and reach $1 million in annual revenue by providing a systematic approach to go-to-market strategies. Through answering founders' questions on Facebook Groups and creating thought leadership content, he was able to attract and retain customers, growing his agency from 2 employees to 5 employees and achieving nearly $600k in annual revenue.
How much money it makes: $540K/year
How much did it cost to start: $0
How many people on the team: 4
This case study follows the founder and CEO of CrowdTamers, Trevor Longino, and how he grew his business from $0 to $600k in annual revenue in just 2 years by answering founders' questions on social media and creating a content engine, and how he plans to scale to $1.1 million in ARR through strategic partnerships and structured growth methods.
7. FilterGrade ($360K/year)
Mike Moloney, the founder of FilterGrade, started the business in 2013 after selling digital products on different marketplaces. He initially launched FilterGrade as a collection of Photoshop Actions and later expanded it to be a marketplace for creators, offering digital assets such as presets, LUTs, and video templates. Through constant adaptation and a focus on content marketing and partnerships, FilterGrade has attracted over 450,000 monthly users and achieved success in the competitive creative industry.
How much money it makes: $360K/year
How much did it cost to start: $1K
How many people on the team: 2
FilterGrade is an eCommerce platform offering digital assets such as photo filters and video templates; attracting over 450,000 monthly users and generating approximately 30k a month, the founders worked hard to build a valuable marketplace for creators while focusing on digital marketing, partnerships, and content creation.
8. Quandri ($324K/year)
Quandri, founded by brothers Jackson and Jamieson Fregeau, is a digital worker company focused on automating tasks for the insurance industry. Their most popular product compares policies upon renewal, providing brokers with a summary report of important changes. With a monthly revenue of $30k and a growing team of 9, Quandri is rapidly expanding its customer base across North America.
How much money it makes: $324K/year
How much did it cost to start: $10K
How many people on the team: 6
Quandri, a digital worker company that automates time-consuming work for the North American insurance industry, has grown to an average of $30k monthly revenue since co-founder Jackson Fregeau took advantage of spare time during the pandemic to build initial bots; the company has since added several full-time employees, and is "rapidly" expanding its customer base.
9. Aun Digital ($240K/year)
When a friend's cleaning business couldn't afford a website, Aun Ali discovered that many UAE startups faced similar challenges, inspiring him to launch Aun Digital. The firm offers affordable, comprehensive digital services and now generates annual revenue between $200,000 and $300,000, serving 20 regular clients.
How much money it makes: $240K/year
How much did it cost to start: $60K
How many people on the team: 50
Aun Digital, a UAE-based web design company, generated $200,000 to $300,000 annually by offering affordable and reliable digital services to small businesses, startups, and medium-sized enterprises, with 20 regular clients per year and an average project cost ranging from $10,000 to $15,000.
10. UrbanPLR ($144K/year)
Pankaj had recently been laid off from his job and was exploring options for generating passive income. During his search, he came across PLR Products, a website that enables resale of digital products that are pre-designed. Leveraging his WordPress web design expertise, he established his own business
How much money it makes: $144K/year
How much did it cost to start: $100
How many people on the team: 0
Case study: Pankaj Singh turned a $100 investment into $125,000 within a year by building and launching two PLR membership sites, UrbanPLR and PLRLime outside of a hospital ICU during the COVID-19 pandemic, offering flexibility, scalability, and the potential for passive income in the digital product business.
11. Pretty Arrow ($125K/year)
Emily McDermott, founder of Pretty Arrow, came up with the idea for her personal finance brand after quitting her full-time job and wanting to monetize her passion for budgeting. She discovered the opportunity to sell budgeting templates on Etsy and used keyword research to create products tailored specifically to her target audience of young women. Since launching in 2021, she has sold over 29,000 spreadsheets and has grown her business through email marketing and Facebook ads.
How much money it makes: $125K/year
How much did it cost to start: $10
How many people on the team: 1
Founder Emily McDermott turned her passion for budgeting into a successful personal finance brand, Pretty Arrow, which sells customizable budget spreadsheets that have brought in over 29,000 sales since 2021, with much of the business coming from Etsy, email marketing, and Facebook ads.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
