Fitness Blog

How Profitable Is A Fitness Blog? (Updated for 2024)

Pat Walls

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Updated: October 8th, 2024

How Profitable Is A Fitness Blog? (Updated for 2024)

So you want to start a fitness blog?

And the first question that came to your mind was, “well, are fitness blogs actually profitable?”

With a market size of $400B - there’s plenty of business to go around.

Especially considering:

You could start a fitness blog with as low as $300
Based on our data, fitness blogs generate an average of $223K per year
You could see gross margins as high as 28% with fitness blogs

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a fitness blog.

Let’s dive in!

Is a fitness blog profitable?

Yes, a fitness blog is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $223K per year with an estimated gross margin of 65%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your fitness blog.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your fitness blog is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a fitness blog worth it?

If you’re wondering if a fitness blog is worth it, the answer is a big YES. With fitness blogs, you have the potential to earn $223K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $400B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a fitness blog to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful fitness blogs case studies.

Examples Of Profitable Fitness Blogs

Here are a few examples of profitable fitness blogs, and a few more details about them:

1. Expert PT LTD ($108K/year)

Andy Griffiths, the founder of Expert PT, came up with the idea for his online personal training business after realizing that he was limited in the number of people he could help through in-person coaching. Wanting to reach more individuals, he researched and trialed existing online training services, finding a serious lack of support and personalization. This inspired him to create a truly bespoke online coaching service, focusing on providing the highest quality support to help individuals achieve their fitness goals.

Is it profitable? Yes
How much money it makes: $108K/year
How much did it cost to start: $500

How I Started A $9K/Month Online Personal Training Business

Found a gap in the Online Personal Training market and created a personalized one-on-one coaching service, which has resulted in an annual turnover of over £90,000 and a 100% revenue increase on last year, with great client retention and a high volume of referrals.

Read this case study

Read by 7,163 founders

2. Bold Tribe ($112K/year)

In June 2015, Temo Valle founded Bold Tribe with the goal of offering high-quality sports products for CrossFit. After conducting detailed market research, Valle identified resistance bands as the ideal starting product. Through strategic branding and content creation on platforms like YouTube, Instagram, and Facebook, Bold Tribe has become the #1 brand for resistance bands in Mexico, achieving impressive sales growth year after year.

Is it profitable? Yes
How much money it makes: $112K/year
How much did it cost to start: $300

How I Started A $9K/Month CrossFit Accessories Brand

Bold Tribe, a Mexico-based company, became the #1 resistance band brand in the country, with a sales growth rate from $25,000 in 2016 to $550,000 in 2020, by initially investing $300 in testing the product through one of the popular marketplaces.

Read this case study

Read by 4,437 founders

3. Meridian Fitness ($708K/year)

Frustrated by the lack of local fitness options and intrigued by a gap in the market for stone massages, Alma Curry launched Meridian Fitness in Greenwich, now generating around £200,000 annually. Her gym-spa hybrid quickly became a community hub, leveraging SEO and word-of-mouth to attract over 50 members in the first quarter.

Is it profitable? Yes
What's the gross margin? 28%
How much money it makes: $708K/year
How much did it cost to start: $50K

My Neighborhood Gym Brings In £60K/Month

Discover the inspiring story of Alma Curry, founder of Meridian Fitness, as she shares her vision to create a holistic fitness community that offers top-notch training classes, affordable gym membership prices, and a variety of fitness programs for people of all ages.

Read this case study

Read by 1,136 founders

Learn more about starting a fitness blog:

Where to start?

-> How much does it cost to start a fitness blog?
-> Pros and cons of a fitness blog

Need inspiration?

-> Other fitness blog success stories
-> Marketing ideas for a fitness blog

Other resources

How much can you make with a fitness blog?

With a fitness blog, you can make an average of $223K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $300. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a fitness blog make a week?

Based on our data, average weekly revenue for a fitness blog ranges around $4.64K. As such, you could see monthly revenues of $18.6K.

To know if your fitness blog achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your fitness blog.

How much do fitness blogs owners make?

The income of a fitness blog owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established fitness blog is about $4.64K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a fitness blog owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Fitness Blog Profit Margins

Generally speaking, a fitness blog can expect profit margin of around 65%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a fitness blog, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, fitness blog owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, fitness blog owners can ensure long-term sustainability and profitability for their business.

Fitness blog owner salary

The salary of a fitness blog owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established fitness blog, in a prime position, might see an average weekly salary around the ballpark of $3.01K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a fitness blog may be a promising business to start - but the success of your fitness blog mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable fitness blog.

Part of

Starting A Fitness Blog: Everything You Need To Know

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