Fitness Blog Success Stories [2024]
A fitness blog provides a platform to share your workout routines, nutrition tips, and wellness advice with a growing audience online. Starting a fitness blog involves more than just writing posts; you'll need to consistently research the latest fitness trends, produce content that resonates with your readers, and engage with your online community.
You'll spend a significant amount of time developing and marketing your blog. This can include creating workout videos, collaborating with fitness experts, and promoting your content via social media channels. Monetization opportunities like sponsored posts, affiliate marketing, and product sales can turn your passion into profit.
Blogging about fitness not only gives you a chance to inspire others but also keeps you accountable in your fitness journey. If you have a genuine love for fitness and a knack for writing, a fitness blog can be both personally fulfilling and financially rewarding.
In this list, you'll find real-world fitness blog success stories and very profitable examples of starting a fitness blog that makes money.
1. Meridian Fitness ($708K/year)
Frustrated by the lack of local fitness options and intrigued by a gap in the market for stone massages, Alma Curry launched Meridian Fitness in Greenwich, now generating around £200,000 annually. Her gym-spa hybrid quickly became a community hub, leveraging SEO and word-of-mouth to attract over 50 members in the first quarter.
How much money it makes: $708K/year
How much did it cost to start: $50K
How many people on the team: 10
Discover the inspiring story of Alma Curry, founder of Meridian Fitness, as she shares her vision to create a holistic fitness community that offers top-notch training classes, affordable gym membership prices, and a variety of fitness programs for people of all ages.
2. Serena Hannah Athletics ($168K/year)
After discovering her passion for fitness and experiencing the challenges of being a Black athlete, Serena Jenkins-Hannah decided to create a fitness brand that empowers women to shape and tone their hourglass figure. She started by selling her #1 selling item, the Hannah Booty Band System, on Amazon, where she made over $100,000 in sales within a year and a half. However, she faced challenges with Amazon's platform and decided to branch out to Shopify to gain more control over her business.
How much money it makes: $168K/year
How much did it cost to start: $2.5K
How many people on the team: 0
Serena Jenkins-Hannah created a fitness brand, Serena Hannah Athletics, that has generated over $100,000 in sales over a year and a half, with $70,000 of those sales coming during COVID-19, through selling their #1 item, the Hannah Booty Band System, on Amazon, and has now expanded to Shopify to add cash flow.
3. Sweet n Salty Body Works ($120K/year)
Ann Rivera, a registered nurse with a passion for helping people, came up with the idea for her body contouring spa after seeing the amazing results she could provide with just two machines during the COVID-19 pandemic. Her business, SAS Body Works, offers a range of services including cavitation, radio frequency, cryo body sculpting, and more. Despite facing challenges with marketing and pricing, Ann is determined to grow her business and provide exceptional results for her clients.
How much money it makes: $120K/year
How much did it cost to start: $80K
How many people on the team: 2
Ann Rivera grew her body contouring spa to make $10k in revenue within months of opening, with help from low-overhead equipment and social media advertising.
4. Endorphitness ($120K/year)
Perry knew she wanted to work in the fitness industry since college. She started as a personal trainer and her clients inspired her to start an online coaching consultancy.
How much money it makes: $120K/year
How much did it cost to start: $0
How many people on the team: 0
Haley Perry, founder and CEO of Endorphitness, built an online platform offering at-home health and fitness programs that has grown to garner $10K in monthly revenue through a one-stop-shop for all things health and fitness related and a loyal customer base that values the sense of community fostered through the platform.
5. Bold Tribe ($112K/year)
In June 2015, Temo Valle founded Bold Tribe with the goal of offering high-quality sports products for CrossFit. After conducting detailed market research, Valle identified resistance bands as the ideal starting product. Through strategic branding and content creation on platforms like YouTube, Instagram, and Facebook, Bold Tribe has become the #1 brand for resistance bands in Mexico, achieving impressive sales growth year after year.
How much money it makes: $112K/year
How much did it cost to start: $300
How many people on the team: 5
Bold Tribe, a Mexico-based company, became the #1 resistance band brand in the country, with a sales growth rate from $25,000 in 2016 to $550,000 in 2020, by initially investing $300 in testing the product through one of the popular marketplaces.
6. Expert PT LTD ($108K/year)
Andy Griffiths, the founder of Expert PT, came up with the idea for his online personal training business after realizing that he was limited in the number of people he could help through in-person coaching. Wanting to reach more individuals, he researched and trialed existing online training services, finding a serious lack of support and personalization. This inspired him to create a truly bespoke online coaching service, focusing on providing the highest quality support to help individuals achieve their fitness goals.
How much money it makes: $108K/year
How much did it cost to start: $500
How many people on the team: 2
Found a gap in the Online Personal Training market and created a personalized one-on-one coaching service, which has resulted in an annual turnover of over £90,000 and a 100% revenue increase on last year, with great client retention and a high volume of referrals.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
