Email Marketing Business

How Much Money Do Email Marketing Businesses Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, email marketing businesses can make between $120-$8,300,000 per month.
The average revenue for a successful email marketing business is $1.72M per month.
The highest grossing email marketing business in our records makes over $99,600,000 per year.
Email marketing business owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting an email marketing business?

And now you're wondering how much email marketing business owners actually make...

Well, let’s dive in!

Here are example of real email marketing businesses and how much money they make - as reported by the founders themselves:

1. Boundless Labs ($99.6M/year)

Chase Dimond, the co-founder of Boundless Labs, came up with the idea for his email marketing agency after realizing the potential of email marketing for eCommerce brands. With impressive figures, such as driving over $25 million in email attributable revenue and working with clients who generate ~30% of their total revenue from email, Boundless Labs quickly became a successful and sought-after agency in just 18 months.

How much money it makes: $99.6M/year

2. ConvertKit ($25M/year)

In 2013, Nathan set a challenge for himself: build a $5K/mo SaaS in 6 months with just $5,000. He got the idea after reading people's complaints about Mailchimp online, and decided to build a product that addressed those.

How much money it makes: $25M/year

3. GMass, Inc. ($5.4M/year)

During his previous business venture, Wordzen, the founder recognized the necessity of sending personalized emails to small groups. After researching available options, he was not satisfied with the solutions offered. Therefore, he developed GMass as an internal tool to aid in managing his business. Although Wordzen failed to gain much traction, GMass proved to be successful and was featured on Product Hunt, giving him the validation that he needed to make the decision to pursue this as a business.

How much money it makes: $5.4M/year

4. Email Paramedic ($3.12M/year)

Troy Ericson, founder of Copywriting.org and EmailDeliverability.com, came up with the idea for his business when one of his clients wanted to fire him. He discovered that their emails were going to spam, which was preventing them from monetizing their leads. Troy offered to solve the problem for free and ended up increasing their email revenue from $13k/month to $51k/month. This led him to realize the potential of managing email lists, and he has since grown his business to generate around $230K/mo and train freelancers in email marketing.

How much money it makes: $3.12M/year

5. Tetra ($2.4M/year)

Phil Rivers, an email marketer, started Tetra in 2019 as a one-man shop with $5k/month in revenue. He focused on email marketing for e-commerce businesses and grew Tetra to a team of 15 with $200k MRR and over $200,000,000 in sales generated for clients.

How much money it makes: $2.4M/year

6. Hustler Marketing ($2.4M/year)

After trying various jobs and experiencing financial struggles, Bostjan decided to go all-in and start the "Hustle House" in Barcelona with three other entrepreneurs. While working on his craft as a copywriter, Bostjan started offering email marketing services and quickly learned the technical aspects. Through hard work and dedication, his agency, Hustler Marketing, grew rapidly and now manages retention marketing for 70 eCommerce stores worldwide, generating impressive revenue figures.

How much money it makes: $2.4M/year

7. GreenRope ($1.92M/year)

metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.

How much money it makes: $1.92M/year

8. Taximail ($1.44M/year)

Phaiboon Trikanjananun, a computer engineer and serial entrepreneur, came up with the idea for Taximail while sitting in his garden in 2012. Drawing on his experience in the digital business, he saw a need for a locally homegrown email marketing platform that could cater to all types of businesses. Today, Taximail serves over 5,000 reputable organizations in Thailand and continues to grow.

How much money it makes: $1.44M/year

9. Data Driven Marketing ($712K/year)

John Ainsworth, the founder and CEO of Data Driven Marketing, came up with the idea for his business after realizing that many online course creators had a large audience but struggled to convert them into paying customers. With his expertise in funnel building, Ainsworth saw an opportunity to help these course creators boost their revenue through email marketing and funnels. Since its launch in 2018, Data Driven Marketing has experienced impressive growth, with sales increasing from $60,000 in 2018 to over $600,000 in 2022, and on track to hit over a million in 2023.

How much money it makes: $712K/year

10. Add Value | Growth Marketing Agency ($600K/year)

24-year-old Joachim Brouckaert founded Add Value, a growth marketing agency, after noticing that many marketing agencies prioritized money over delivering value to their customers. With a background in digital marketing and experience freelancing as a digital marketer, Joachim decided to start his own agency focused on full-funnel marketing services. After a year in business, Add Value generates an average monthly turnover of 30k and works with 18 active clients.

How much money it makes: $600K/year