Joke And Prank Store

2 Joke And Prank Store Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Commercial pranks and good-natured jokes could be the next big thing for you. Imagine a brick-and-mortar or online store filled with whoopee cushions, fake spiders, and talking skulls. Running a joke and prank store means you'll be offering a range of comedic products designed to give people a good laugh.

The business involves sourcing quirky and humorous items—from classic prank tools to the latest in gag gift trends—and marketing them to a demographic always in need of a laugh. You'll need to stockpile goods, create a playful store atmosphere, and perhaps engage in clever social media campaigns to capture your audience’s interest.

While the humor industry might seem like all fun and games, there is serious potential for cultivating a loyal customer base. Entering this market requires both a sense of humor and a solid operational strategy, making it an intriguing venture for those passionate about spreading laughter.

In this list, you'll find real-world joke and prank store success stories and very profitable examples of starting a joke and prank store that makes money.

1. Dick At Your Door ($1.5M/year)

Adam Elliot, founder of Dick At Your Door, came up with the idea for his business after a friend found a silicone penis mold at a sex shop. They thought it would be hilarious to send the molds in the mail as pranks to their friends. After putting up a website as a joke, they started receiving inquiries from people who weren't their friends, which led them to realize the potential for a business. Since then, they have grown their e-commerce shop and become professional chocolatiers, experiencing significant success in sales and viral marketing through social media.

How much money it makes: $1.5M/year
How many people on the team: 3

I Make $1.5M/Year Shipping Chocolate Penises To Your Friends

Dick At Your Door is an e-commerce shop that grew almost 10x within the last eight months by selling anonymous pranks such as 5 oz chocolate penises, and its founder shares his journey that started as a joke to becoming a professional chocolatier.

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2. Joker Greeting ($1.2M/year)

Travis Peterson, a former investment banker, came up with the idea for Joker Greeting after he and his brother found a musical greeting card at their mom's house and thought it would be hilarious if it didn't stop playing. They launched the hilarious non-stop looping musical card on Kickstarter and raised an impressive $92,073 in just 30 days, propelling Joker Greeting to success.

How much money it makes: $1.2M/year
How much did it cost to start: $1K
How many people on the team: 0

I Created A Prank Card Company & Grew It To $30K/Month

Joker Greeting sells unique prank gifts, including a non-stop musical birthday card, an idea raised by the founders visiting their mom's house, having no website or marketing and yet raising $92,073 on Kickstarter in 30 days due to being picked up by media, enabling them to sell 15,000 units in the first year, owned SEO for their niche, selling almost 40,000 units in 2017 and expected to reach 50,000 to 60,000 in 2018 with a small team, using Shopify and various social media channels with lots of organic traffic.

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Read by 16,286 founders