How Profitable Is A Landing Page Builder? (Updated for 2024)
So you want to start a landing page builder?
And the first question that came to your mind was, “well, are landing page builders actually profitable?”
With a market size of $66.8B - there’s plenty of business to go around.
Especially considering:
- You could start a landing page builder with as low as $100
- Based on our data, landing page builders generate an average of $571K per year
- You could see gross margins as high as 95% with landing page builders
There’s money to be made. Don’t worry.
But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a landing page builder.
Let’s dive in!
Is a landing page builder profitable?
Yes, a landing page builder is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.
For instance, since average revenue is $571K per year with an estimated gross margin of 83%, you could expect to recover your investment within 12 months or even less.
But of course, it all comes down to how much you earn compared to the potential revenues of your landing page builder.
To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.
Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your landing page builder is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.
Is a landing page builder worth it?
If you’re wondering if a landing page builder is worth it, the answer is a big YES. With landing page builders, you have the potential to earn $571K per year (this is based on data reported by real founders).
Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.
With a market size of $66.8B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.
Of course, you must learn and understand every aspect of running a landing page builder to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.
You might want to consider reading more specifics about successful landing page builders case studies.
Examples Of Profitable Landing Page Builders
Here are a few examples of profitable landing page builders, and a few more details about them:
1. Carrd ($1.2M/year)
AJ got the idea for Carrd out of a desire to branch out from his routine work of designing and coding website templates. This routine work had become too easy and almost monotonous, prompting him to seek a new challenge that would leverage his extensive skills in a fresh way.
He realized that while he was looking for something different to do, he still wanted to stay close to his core expertise in web design and development. He wanted to build for a simple idea that could serve a broad audience.
This drive to innovate within his domain, coupled with his recognition of users' desires for simplicity and efficiency in web building tools, spurred him to develop Carrd.
Is it profitable? Yes
What's the gross margin? 90%
How much money it makes: $1.2M/year
How much did it cost to start: $500
Carrd, a simple one-page website builder, has amassed over 800,000 users, 1.2 million sites created, and $1.5M/year revenue, with the founder AJ leveraging his web design skills and the power of Product Hunt and Twitter for massive growth.
2. The Landing Page Cookbook ($78K/year)
When David was invited by his friends to join their startup full-time as the head of marketing and sales, he did not want to leave behind his freelance consulting, which had a consistent inflow of leads.
So, he decided to build a digital product, turning it into the Landing Page Cookbook—a Do-It-Yourself version of the service he used to provide.
Is it profitable? Yes
What's the gross margin? 95%
How much money it makes: $78K/year
Learn how David Oudiette's "Landing Page Cookbook" generated an average of $6.5K/month, helping over 100 startups improve their landing page strategies and user experience, priced at $39.
3. GreenRope ($1.92M/year)
metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.
Is it profitable? Yes
How much money it makes: $1.92M/year
GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.
Learn more about starting a landing page builder:
Where to start?
-> How much does it cost to start a landing page builder?
-> Pros and cons of a landing page builder
Need inspiration?
-> Other landing page builder success stories
-> Marketing ideas for a landing page builder
-> Landing page builder slogans
-> Landing page builder names
Other resources
How much can you make with a landing page builder?
With a landing page builder, you can make an average of $571K revenue per year (based on data reported by real businesses).
You can start with an initial investment as low as $100. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 12 months.
How much does a landing page builder make a week?
Based on our data, average weekly revenue for a landing page builder ranges around $11.9K. As such, you could see monthly revenues of $47.6K.
To know if your landing page builder achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.
Learning your weekly profit can also show whether you're hitting your target goal for your landing page builder.
How much do landing page builders owners make?
The income of a landing page builder owner can vary depending on various factors such as location, size, competition, and the owner's business skills.
But to give you some idea, the weekly revenue of an established landing page builder is about $11.9K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.
While the potential for earning a good income as a landing page builder owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.
Landing Page Builder Profit Margins
Generally speaking, a landing page builder can expect profit margin of around 83%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a landing page builder, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.
However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, landing page builder owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, landing page builder owners can ensure long-term sustainability and profitability for their business.
Landing page builder owner salary
The salary of a landing page builder owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established landing page builder, in a prime position, might see an average weekly salary around the ballpark of $9.88K.
But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.
Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.
Conclusion
In a nutshell, based on many of our examples, a landing page builder may be a promising business to start - but the success of your landing page builder mostly depends on your effort and your approach.
If you focus on these, you'll have a much higher chance of a profitable landing page builder.
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